Along with my co-host Eliza Blue, we have created a podcast that contrasts the realities of farm life alongside the unrealities of modern living. Farm insanity just happens to be what keeps us sane.

My "real-world" job is in marketing as the Social Media Manager for our local PBS/NPR member station, South Dakota Public Broadcasting, but my heart is on the farm. Whether it is catching pigs, milking cows or shearing sheep, I love most to get my hands dirty and feel tired at the end of the day from doing "real work". I live by the motto it is "all about the stories" and thank goodness I do since the main profit one derives from a small farm like ours is a wealth of stories. Sample… Show more My "real-world" job is in marketing as the Social Media Manager for our local PBS/NPR member station, South Dakota Public Broadcasting, but my heart is on the farm. Whether it is catching pigs, milking cows or shearing sheep, I love most to get my hands dirty and feel tired at the end of the day from doing "real work". I live by the motto it is "all about the stories" and thank goodness I do since the main profit one derives from a small farm like ours is a wealth of stories. Sample my harvest of stories on my website at www.dalarnafarm.com or on Facebook at www.facebook.com/dalarnafarm Show less

Heading up the digital media strategy and content deployment for digital and social media with South Dakota Public Broadcasting, South Dakota's PBS and NPR member station affiliate. SDPB's social media audiences and overall reach has grown by triple percentage points over the last 24 months. This has created opportunity for storytelling specific to those platforms, which has resulted in a operational change in how stories are deployed in all SDPB departments-TV, radio and digital… Show more Heading up the digital media strategy and content deployment for digital and social media with South Dakota Public Broadcasting, South Dakota's PBS and NPR member station affiliate. SDPB's social media audiences and overall reach has grown by triple percentage points over the last 24 months. This has created opportunity for storytelling specific to those platforms, which has resulted in a operational change in how stories are deployed in all SDPB departments-TV, radio and digital. This strategy change was part of our receiving the National Edward R. Murrow Award for Excellence in Social Media in 2018, recognition as a 2018 Top Digital Innovation Project by the National Broadcasters Association and by the co-opting of our digital content for broadcast on national platforms such as ESPN and NBC Sports Sunday Night Football.SDPB's accelerated social growth has also seen the station consistently rank in the top 20 for total social media followers nationally for all public media stations and resulted in our station being a mentor for social media content strategy for stations across the US.As part of overall content strategy, created and managed a custom total audience (digital, TV, radio and membership) analytics database to provide board and leadership team with ongoing and deep dive analysis of where we have been and what challenges and opportunities lie ahead. Show less

Back Forty Media and Marketing is a full service consulting firm specializing in managing marketing and media portfolios for agricultural and non-profit customers.Redesigned ag client's online marketing strategy that directly resulted in a 40-fold increase in gross sales and consistent national recognition of program in multiple publications over a 4-year period.Redesigned non-profit's digital content strategy that resulted in a 275% increase in web traffic and moved social… Show more Back Forty Media and Marketing is a full service consulting firm specializing in managing marketing and media portfolios for agricultural and non-profit customers.Redesigned ag client's online marketing strategy that directly resulted in a 40-fold increase in gross sales and consistent national recognition of program in multiple publications over a 4-year period.Redesigned non-profit's digital content strategy that resulted in a 275% increase in web traffic and moved social media followers from 10,500 to 150,000 in 14 months. Show less

Oversaw complete marketing efforts including print, broadcast, online and social media.Managed marketing and sales agreements with agricultural seed, chemical and fertilizer companies.

Oversaw the complete management and execution of all marketing initiatives for largest agricultural cooperative in Wisconsin that was an integral part in an increase in sales from $288 million in FY2010 to $478 million in FY2011.Created a new format for cooperative's premier customer experience event, AnswerPlot, that resulted in a national award for excellence in 2010.Oversaw complete redesign of cooperative's website for improved customer experience.Oversaw revamp of… Show more Oversaw the complete management and execution of all marketing initiatives for largest agricultural cooperative in Wisconsin that was an integral part in an increase in sales from $288 million in FY2010 to $478 million in FY2011.Created a new format for cooperative's premier customer experience event, AnswerPlot, that resulted in a national award for excellence in 2010.Oversaw complete redesign of cooperative's website for improved customer experience.Oversaw revamp of cooperative's newsletter from a basic 4-page foldout to a 24-page quarterly magazine that was a key factor in content marketing. Show less

Created and implemented dynamic management plan for a live horse racing facility thatresulted in a 51% increase in on-track wagering income, 32% increase in daily attendance, a109% increase in concession sales and a 46% increase in total daily receipts.• Managed team of 70+ employees and budget of $1.5 million+ for highly successful live horseracing meet.• Oversaw and managed staff to operate $50 million/year internet and simulcast AdvancedDeposit Wagering operations.

• Analyzed race video from North American thoroughbred racing using CTR’s patented biomechanical analysis system.• Coordinated the development of training procedures for new analysts as well as the development of database for results• Assisted in development of state-of-the-art Thoroughbred racing handicapping tool database released in August of 2007.

• Utilized creative business planning, marketing and public relations tactics to assist agri-business/equine clients in effectively business plan creation, marketing management and special event planning for their businesses.• On average, increased client sales of products and services by over 30% in less than six months.• Developed, marketed and coordinated a wide variety of special events including equine auctions, educational seminars, trade show displays, etc to increase client… Show more • Utilized creative business planning, marketing and public relations tactics to assist agri-business/equine clients in effectively business plan creation, marketing management and special event planning for their businesses.• On average, increased client sales of products and services by over 30% in less than six months.• Developed, marketed and coordinated a wide variety of special events including equine auctions, educational seminars, trade show displays, etc to increase client exposure through non-traditional advertising venues. Show less