Heather Conner Email & Phone Number

San Antonio, Texas, United States

• Manages marketing, advertising, and promotional activities for a large non-profit organization, ensuring timely execution, including oversight of marketing for large-scale events with a minimum attendance of 1,000. • Develops and maintains effective marketing strategies and programs, such as “All Channel Offer” campaigns, to achieve organizational goals, with a focus on donor growth and acquisition. • Prepares and monitors quarterly and annual marketing budgets, overseeing an annual budget of $2.9 million.• Builds strategic relationships with industry partners and vendors.• Oversees Public Relations efforts to enhance public representation. • Leads and mentors a 9-member Marketing and Customer Service team. • Successfully manages end-to-end production cycles for 33 books and counting, from contract negotiation to distribution and marketing, ensuring timely delivery, quality control, and alignment with organizational goals.• Led a comprehensive marketing campaign for the 2015 theatrical release "FOUR BLOOD MOONS,” leveraging the New York Times best-selling book and its 750,000 copies in print, while also promoting the book to maximize audience engagement.

San Antonio, Texas, United States

• Simultaneously directed and supervised three women’s designer departments (Studio/Individualist/St. John) with a combined volume of one and half million dollars.• Exceeded department volume and productivity goals by developing and implementing effective sales strategies. • Recruited, trained, and supervised a team of 6 sales associates, ensuring adherence to product knowledge, sales techniques, and customer service standards.• Planned and executed merchandise presentation and visual displays to create an engaging and attractive shopping environment. • Collaborated with the buying and planning teams to forecast and procure merchandise based on customer demand and trends.