Heather Cook Email & Phone Number

Greater Minneapolis-St. Paul Area

• Promoted to Marketing and Communications Manager from Foundation Relations and Communications Coordinator in December 2022.

Rochester, Michigan

• Manages the league’s annual public relations outreach initiative, the USPBL Reading Program, partnering with over 120 local schools for a total of 50,000 enrolled students. This program brought in over $50,000 in ticket sales revenue during the 2019 season. Responsibilities in this management role include coordinating communication with partnered schools, writing copy for promotional materials and email blasts, and delivers assemblies to promote the program. • Writes creates, films, and edits social media content for Facebook, Twitter, Instagram.• Manages and markets the USPBL Kids Club; creates programming and activities for members to participate in, curates graphics for newsletters and social media. • Assists with writing press releases and coordinating media opportunities.• Fulfills in-kind ticket and merchandise donation requests for local organizations and charity events. Fosters connections to leverage promotional opportunities to help organizations and the league equally.• Writes copy and creates graphics for the USPBL’s Newsletter and sales email blasts.• Coordinates mascot and player appearances in the community and private events. Represents the league at appearances to promote the organization’s brand.• Leads Jimmy John's Field stadium tours for school groups, summer camps, and community members, from a wide variety of backgrounds, including those with disabilities. Audiences include upwards of 100 people at a time.• Manages a team of 25 seasonal interns; assists with scheduling and project management.• Served as the 2020 Game Day Producer; wrote daily game scripts and managed the video board.• Formerly Community Relations Coordinator promoted to Manager in January 2020.

Marquette, Mich.

• Edited and wrote branded website content for the program relaunch in Feb. 2018.• Wrote for marketing materials, social media content and monthly newsletters. • Assisted with script writing and editing for Invent@NMU's "Thought of the Week" social media videos.

Marquette, Mich.

• Assisted athletic communication managers with social media and editing game day programs.• Designed the Great Lakes Intercollegiate Athletic Conference 2018 Swimming and Diving Championship program cover.• Helped raise $4,445 at the annual Northern Michigan University hockey team silent auction.• Worked media relations for the 2018 Western Collegiate Hockey Association Championship game hosted by NMU.

Marquette, Michigan

• Designed social media content and logos for NMU Rec Sports department events.• Updated department website content and photos.

Detroit, Michigan

• Assisted corporate communications department with administrative needs.• Supported market communications team with developing market-facing materials; edited and wrote copy for a bill stuffer, pharmacy flyer, comparison guide and three member discount emails.• Assisted with the relaunch of the college health tips campaign; edited and wrote copy for the website landing page, member emails and updated blog content.• Pitched weekly content ideas to the public relations and social media teams; wrote 12 blogs and developed Instagram content for the company blog, A Healthier Michigan.• Worked with a team of nine interns to create an internal marketing communications campaign. Designed a logo and created a multimedia video to summarize the campaign given to senior leadership.

Marquette, Michigan

• Assisted with administrative tasks such as management meeting logistics. • Updated grant accounts in the company’s internal business data site and physical files.• Assisted company members with research projects for clients, event tracking and general office tasks.

Detroit, Michigan

• Participated in the Quicken Loans Summer 2016 Internship Program• Assisted Partner Management and Client Relations teams.• Communicated with the national panel of signing agents to update expired documents profiles.• Recruited bilingual signing agents from the National Notary Association.• Created outlines for video training modules for future communication quality review coaches.• Worked with a team of 10 interns on a case study to analyze how to enhance the client experience throughout the closing process. Presented findings to approximately 60 members of Title Source senior leadership.

Royal Oak, Michigan

• Responsibilities included cashier, floor worker/stocker, and food demonstration leader. • Exemplified friendly and personable customer service behavior recognized by the corporation.

Environmental Communications Study Abroad

•Travelled with communications deptartment for a 15-day faculty lead study trip to Brazil: - Visited Sao Paulo, Santos, Paraty, and Rio De.

Communication Studies, Senior (4Th Year)

Activities and Societies: Northern Michigan University Public Relations Student Society of America and Mortar Board National Senior Honor.

Education record