Heather E. Email & Phone Number

Irvine, CA

• Managed Smarthome’s Amazon accounts
• Analyzed profitability of marketing strategy and marketplace accounts with main focus on Smarthome’s Amazon accounts
• Supervised the Amazon account team of 8 employees
• Analyzed overall revenue as well as on an individual product scale
• Positioned and promoted key products strategically based on past performance and target customers to maximize revenue
• Implemented updates and changes to business processes, marketing strategy, and product selection associated with the Amazon account

Aliso Viejo, CA

• Built customized marketing planners specific to each B2B client
• Analyzed customer data to develop strategic marketing plans for each individual marketing campaign
• Created individual marketing campaigns specific to client’s goals
• Determined which segment of client’s customers to target based on market research and relevant data supplied by client’s customer database
• Developed a marketing campaign budget for each client

Irvine, CA

• Managed all 7 online marketplace accounts
• Collected sales data, analyzed and interpreted results to improve sales
• Worked with the Pricing Manager to improve ROI
• Organized and executed social media campaigns resulting in increased sales
• Responsible for managing social media accounts and advertisements on Facebook, Twitter, WordPress, and Pinterest
• Created and Implemented weekly marketing/promotional plans

Irvine, CA

• Launched new products onto Amazon and Sears marketplaces
• Assisted in product pricing while adhering to MAP price
• Marketed using Social Media sites: Facebook, Twitter, Wordpress and Squidoo
• Created customer surveys
• Assisted with Catalog production and editing

• Medical Receptionist, August 2003 – March 2013
• Greeted and checked in patients using the HealthConnect system
• Created accounts as necessary for new and out of region patients
• Scheduled appointments for patients in all departmentsPayroll Manager, September 2010 – March 2013
• Managed and monitored employee timecards for the Mission Viejo Medical Office staff
• Compiled attendance review information on each employee for the Department Administrator

Customer Service: Answered customer telephone calls and assigned new customers to their personal Loan OfficerHandled customer service issues and complaintsAided with the Funding and Loan Processing departmentsGreeted walk-ins and helped define their loan requirements

Bachelor Of Science, Business Administration; Marketing

Activities and Societies: Member of American Marketing Association (2008-2010)

Bachelor Of Science (B.S.), Business Administration And Marketing