Fourteen years ago, Ben Greenfield recognized the need to amplify his message and optimize his influence. Since then, he has assembled a dedicated team of content experts who have transformed his brand into a globally recognized powerhouse......and I just so happen to lead the social media department! Our team, now known as LIFEmedia, drove unprecedented growth, turning Ben’s vision into measurable influence, millions of monthly engagements, and significant revenue increases.LIFEmedia’s proven strategies and personalized content approach have been so effective that Ben wants to share this transformative experience with a select group of visionary health leaders. Our mission is to help you turn your influence into a powerful platform for impact and revenue growth—just as we’ve done with Ben......and following is how I contribute to the team:1. Guiding Social Media Marketing Process Needs & Content Management Decisions2. Leading Social Media Strategy & Execution:-Develop and implement organic social media strategies for Instagram, Facebook, LinkedIn, YouTube Shorts, X, and other relevant social media platforms.-Focus on growing community engagement, organic reach, and brand authority for agency clients.-Stay updated with social media trends, particularly in the biohacking and functional medicine space.3. Content Creation & Curation:-Educate new directors on how to curate content briefs for content batches with a production team.-Collaborate with content creators, copywriters, designers, videographers, and video editors to produce high-quality content, including educational materials, posts, reels, and stories.-Teach social media managers how to contain consistent content calendars with engaging and relevant posts that drive ROI for client business goals.4. Analytics & Optimization:-Monitor social media performance metrics, providing monthly reports with insights and suggestions for optimization based on KPIS.5. & more!

Stepping away from my full-time position at Ben Greenfield Life and pursuing my entrepreneurial dream felt terrifying.So I jumped at the opportunity to rejoin the team in my new capacity as a solopreneur.What's happened to the company's social media presence since rejoining?Impressions - ⬆ 13%Engagements - ⬆ 6.5%Link Clicks - ⬆ 73%Traffic back to site - ⬆ 382%Not too shabby. Oh! And they've requested my services for an even bigger project...More details coming in fall 2024.

Look out world, I'm officially a manager!Transitions in responsibilities include:🌸 Upgrading from data recording to data analysis, which guides strategic decisions that align with business priorities🌸 Becoming a leader who tweaks social strategy in real time to increase social media key performance indicators🌸 And managing teams who create, curate, and publish organic social media contentOk, so in terms that don't sound like marketing mumbo jumbo, I leveled up into positions of strategy and oversight versus just creation.Following is one example of how my leadership literally 'paid off' for the company:Scene: December 2023 Character: An aspirational young woman at her laptop Theme: Leading a social media campaign for our partnerships business unit Plot: Data analysis, content briefing, content creation, partnership coordination, schedulingConflict: Desiring an increase in affiliate income Climax: Driving followers to Limitless Life Nootropics' webpageResolution: Earning $20,000 from my one-week campaignIn the words of our Senior Sales Manager, "Total peptides income was around $20K affiliate earnings - so the campaign definitely popped off!"😀

In a bustling digital landscape, where every click counts and every scroll matters, I grew Ben Greenfield's Instagram presence by 11,000 followers in just 133 days.But that was just the beginning.I captivated over 600,000 followers across Instagram, Facebook, X (formely Twitter), and Gettr.Of course, success never comes without collaboration. Together with the department director, we revolutionized social planning, seamlessly integrating platforms like Google Docs, Asana, Gmail, and Slack. The result ➡️ a swift flow of posts and efficiency that rippled through our entire department.Beyond the social realm, I found myself co-leading in our Culture Crew, championing initiatives like our internal Book Club and Affinity Meetings. Success is never just about growing an online presence; it's also about nurturing a community, both within and beyond digital borders.

"Social media doesn't make sense." ➡️ "I understand strategies to grow and engage my followers.""I waste so much time for so little return." ➡️ "Heather saves me time writing captions and creating visuals."Planning your social media presence does not have to feel frustrating or confusing. Instead......Develop a deep understanding of your target audience...Show up on the right platform(s)...Incorporate platform-specific knowledge into your digital marketing strategy...Create impactful, educational content...Generate a clear lead funnel that converts social media followers into consumers!Achieving a successful marketing plan starts with social media, and I will help you.So far, I've worked with brands like Ben Greenfield Life, the Wyoming Office of Tourism, and the University of Wyoming Alumni Association to develop an engaged social media presence.Send me IMAGINE in a chat and we'll discover your platform possibilities together!Or visit my scheduler and book a call right away: https://heatherimaginedsocial.hbportal.co/public/SMMServices/1-Schedule_an_intro_call

UWAA's digital engagement strategic target? 🎯 To extend reach, deepen connections, and inspire a wave of philanthropic support for UW Foundation initiatives.At the heart of our strategy lay the power of storytelling, brought to life through monthly video updates shared via YouTube and Salesforce Marketing Cloud (example below).Recognizing the pivotal role of social media in shaping modern connections, I crafted a comprehensive strategy for consistent engagement across Instagram, Facebook, and LinkedIn, built off the foundation of my colleagues' project management.I also oversaw the operations of UWAA's digital engagement internship program, nurturing the talents of 2 budding strategists who breathed life into our website and social media channels.Outside the digital world, I wrote and edited over 40 pages of AlumNews magazine content per year (examples below).

What began as a simple metric and growth target initiative evolved into a robust corporate engagement endeavor and it all started with......my establishment of a cross-departmental database to track employer interactions on campus.In my role, I meticulously managed a diverse portfolio of 60 companies, resulting in the creation of annual internship opportunities for the College of Arts & Sciences, alongside over 500 unique engagement opportunities. In collaboration with my peers, I co-created "When Cowboys Call, We Answer," a program dedicated to providing career services to 100% of the university's 2020 graduates seeking employment (press release below). Additionally, I introduced the Management Conference & Exhibition program to campus, resulting in employment offers for 100% of participating students.I also continued investing in personal development, obtaining my master's in communication and a certification in Inclusionary & Global Leadership to refine my leadership skills in managing a diverse staff (certificate below).

I took charge of Wyoming's largest social media campaign, #ThatsWY, spanning across X (formerly Twitter), Facebook, and Instagram from February 2019 to January 2020.Through engaging content and strategic outreach, I successfully showcased Wyoming's unique charm and attractions to a diverse online audience.I assisted with coordinated media initiatives like Sports Illustrated Swimsuit Edition, resulting in extensive coverage of southeast Wyoming in their highly anticipated July issue, and... ...The Washington Post, resulting in comprehensive coverage of Cheyenne, Wyoming in an article titled "Things to do in Cheyenne," amplifying the city's attractions and activities to a broader audience (examples below).I played a pivotal role in the production of the 2020 Wyoming Official Travel Guide, co-editing over 130 pages for both digital and hard-copy versions. This collaborative effort ensured that visitors had access to comprehensive and engaging information about Wyoming's attractions, accommodations, and activities.And I also wrote some pretty fun blogs for TravelWyoming.com, including one about a sweet little creature called the Jackalope that gets used annually on April Fool's Day (below).

Taught 30 undergraduate students how to write in AP style and received student interaction ratings of 4.9/5 and an overall rating of 4.5/5 on course evaluations.

Cold called alumni to raise $10,000+ annually for campus colleges, scholarships, and the athletics department.

Connected University of Wyoming students, faculty, and staff to SLCE using social media, weekly emails (example below), and event booths. Improved SLCE webpage design.

Developed and taught private lesson plans to meet youth’s reading, comprehension, spelling, and grammatical needs.

Star Tours The Adventure Continues Attraction Cast Member: maintained and controlled ride operations during visitor hours for 1000+ guests a day while delivering Fortune 100 company-level customer service!

• Promoted youths’ active citizenship in Laramie by encouraging local volunteerism and job site visits.• Created educational links between youth and parents by setting academic goals and following youths’ action plans.• Outlined expenditures, up to $500, for events using Microsoft Excel spreadsheet.

• Sold several merchandise products to Disney Vacation Club and other guests at Disney's Old Key West Resort.• Interacted with 30+ guests per shift with diverse backgrounds.