Director Of Marketing And Communications
CurrentIncreased total social media reach for Affiliate channels 200% in 2023.Increased total social media reach for reStore channels 450% in 2023.Increased Facebook and Instagram reach 65% in 2022Created and implemented new advertising channels including billboards, movie theater advertising and LinkedInOversee the marketing of the CDHFH ReStore and Affiliate programs and eventsManage yearly marketing budgets for Affiliate and ReStoreCreate yearly marketing plans and calendars for Affiliate and ReStoreAssist Director of Development in creating a yearly development plan to increase fundsManage fundraising campaigns from start to finishAdvertise opportunities and make campaigns appealing to current and future donorsCreate content including flyers, brochures, and signage for Affiliate and ReStoreManage paid advertising, including social media, radio, newspaper, and billboardsCreate collateral for procurement of material donations from potential corporate businessesEngage consumers and donors through social media and email marketingFilm and edit video for YouTube, TikTok, and video streaming advertisingDesign graphic material for the ReStore, including pricing and departmental signageConsistently update websites for the Affiliate and ReStoreParticipate in various committeesPrevious: Marketing Manager, Resource Development Manager, Resource Development Coordinator, ReStore Marketing Coordinator