•Produce, schedule, create, and edit video content •In-house photography for website, newsletters, social media, and more; manage outsourced photography and video requirements•Feature story writing for web and print•Social media strategizing, writing, implementing, and monitoring, plus related design work•Web management including reporting on website analytics, user behaviour, and search engine optimization to inform strategic business decisions•Implement and troubleshoot OLX/Blackbaud•Review social media, e-newsletter, and website engagement and analytics, and recommend appropriate responses to improve performance

•Identified, cultivated, solicited, and stewarded relationships with individuals, organizations, and corporations to support the work of Variety•Coordinated marketing activities and partnerships across multiple media channels with a goal of growing the organization's reach to families, volunteers, and donors •Coordinated an integrated annual giving program including e-philanthropy, direct mail, outbound telemarketing, and face-to-face in order to increase donor support for Variety•Coordinated sales, sponsorship, and acquisition of goods for silent auctions and raffles•Stewarded event relationships to effectively retain participants and grow financial support

•Collaborated and coordinated digital marketing efforts with key stakeholders (Artistic, Development, Production, School, Customer Service/Box Office, Touring) to incorporate effective and robust marketing strategies that reflect current and future RWB performances•Assisted in coordinating media calls and other publicity events for the RWB•Assisted in creating press releases, PSA's and other communication collaterals•Shot and edited video content for promotional use, interview segments, and event presentations•Assisted in maintaining website content including images, performer and composer biographies, synopses, program notes and event information•Maintained listings and digital content on external websites and entertainment hubs, and identify areas online where RWB's presence could be expanded•Assisted in creating fresh content for blogs and social media properties•Worked with Marketing team members to create innovative promotion and communication concepts•Assisted in determining overall interactive structure, flow, and user experience of website•Represented Canada's Royal Winnipeg Ballet at various performances and events•Led social media strategy discussions including new ways to engage audiences through sharing experiences, customized applications, contests, multimedia, etc.

•Collaborated and coordinated digital marketing efforts with key stakeholders (Artistic, Development, Production, School, Customer Service/Box Office, Touring) to incorporate effective and robust marketing strategies that reflect current and future RWB performances•Managed a variety of social media sites and apps•Developed lead generation strategies including email address collection for newsletter distribution, promotions and acquisition campaign•Developed traffic generation strategies with the use of various online ads, online analytics, Tessitura and Mail2•Tracked and monitored site traffic and optimize campaigns based on the best-performing strategies•Managed and coordinated website content and functionality including regular updates and build for new season, shows and school programs•Developed suitable website code in conjunction with website builds as required•Supported marketing and communications team with content creation and content strategy for social media, newsletters, emails and blogs•Assisted with photo calls and media calls•Liaised with photographers and videographers

• Planned fundraising events for St.Amant Foundation (example: St.Amant Free The Spirit Festival- shown below in 'Media' section)• Solicited sponsorship/donations• Liaised with communications and marketing• Coordinated volunteer recruitment• Organized and oversaw donor relation events

• Developed and implemented creative promotional and sales campaigns for the stations• Coordinated with clients to create dynamic on-air contesting and other promotional events• Provided guidance and training to members of the promotions team• Managed social media applications and promotions (Facebook, Instagram, Youtube & Twitter).• Attended, set-up, and executed station events and remotes• Managed company promotional vehicles• Managed company website updates• Managed the station’s prize inventory• Assisted with major marketing campaigns and events as part of the Evanov Radio Group Promotions Team.

•Executed all aspects of on-air promotions and external events, including: maintenance of contests, writing and coordinating scripts, booking promotional announcements, and assistance at live events•Wrote proposals, promotional announcements and web content•Interacted with internal and external customers, including listeners, clients, sales and programming departments•Worked with sales and programming teams to develop promotional plans•Planned and executed various station events

•Worked closely with the Marketing Manager and Local Store Marketing team to improve existing and develop new sales building programs, tools, training and resources to increase usage, activation and accountability at the store level•Managed, tracked and published key program metrics and maintained quarterly store contact database•Collaborated with Marketing team leads to help develop extensions of various marketing projects and promotions•Managed content on our location's social media accounts•Implemented contests and incentives to engage stores and encourage best practice sharing•Coordinated with local charities and media to host fundraising events at our location