Natasha Havrilenko Email & Phone Number

Winnipeg, Manitoba, Canada

Winnipeg, Manitoba, Canada

• Directs marketing projects through conceptual planning, schedule management, and final implementation.• Oversees all marketing copy, images, videos, e-blasts, and other collateral.• Leads team of communications and marketing professionals; recruits and hires experienced contractors to complete projects on time and within budget requirements.• Manages marketing and communications plans through development and implementation of internal and external communication strategies.• Utilizes exceptional writing, editing, and proofreading skills to produce engaging and error-free content.• Manages media requests and interviews, and preps guests.• Oversees online presence and aligned posts to include branding and trending ideas.• Prepares, writes, and edits organizational publications such as newsletters, brochures, annual reports, and direct mail campaigns. • Manages editorial calendars and schedules PR events and meetings.• Manages communication department’s annual budget.

Winnipeg, Canada Area

•Led communications and marketing for all Foundation materials, including writing and creating materials for internal and external audiences to promote the organization.•Assisted with development of written materials required for newly created funds held at the HSC Foundation.•Led Foundation's digital communications – website, Facebook/Twitter/Instagram.•Created and executed nominations, proposals, written applications and other formal notices on behalf of the Foundation.•Supported the communication needs of HSC Foundation research and grants initiatives, including but not limited to research-related content for both internal and external communications.•Edited and wrote marketing and communications content, including HSC Foundation website content, newsletters, e-blasts, annual report, and more.

• Instruct through lectures, discussions, and demonstrations for the Effective Written Communication course and Handling Issues and Crisis in Social Media seminar.• Develop teaching aids, course material, multimedia visual aids, and study materials.• Conduct skills assessments to uncover performance gaps.• Provide academic advisement and educational guidance for adult learners using constructive feedback, virtual facilitation, contact calls and emails.• Use positive reinforcement and provide clear feedback to help students succeed.

• Developed communications strategies to drive forward progress in public relations and strategic communications.• Built and strengthened relationships with members of media in order to promote positive coverage.• Drafted speeches for company executives and advised on media talking points.• Contributed expertise to enhance outreach and branding strategies.• Prepared, wrote, and edited organizational publications such as employee newsletters and annual reports.• Authored fresh and engaging press releases and prepared complete press kits.• Produced original, creative content for promotional advertisements and marketing materials.• Proofread copy written by colleagues to correct spelling, punctuation, and grammar.

Winnipeg, Canada Area

•Liaised with various internal departments, outside agencies and government agencies.•Managed media relationships and ensure that all media contact lists are current and kept up to date.•Wrote press materials, research performances, maintain up-to-date press materials and rep sheets.•Responsible for planning and logistics of media activities (performances, press conferences, special events, etc.)•Prepared for media presence at events/shows (ticket requests, press kits, photography).•Created effective press releases and PSAs for the Company and the School for distribution to media, stakeholders and general public.•Coordinated publicity activities for all RWB events and programs (Company and School) including media calls, acting as primary contact for media.•Maintained a media log/publicity tracker for each program and event.•Sought editorial opportunities through a pro-active approach to media relationship management.•Drafted speeches for company executives, and arrange interviews and other forms of contact.•Assisted in researching, writing, and editing content for RWB’s website.•Maintained a neat, organized and up-to-date archive of all articles about the RWB.•Assisted and coordinated the creation of publicity plans for Winnipeg shows (Company and School), programs and touring performances.•Led content creation and production scheduling for RWB’s online newsletter.•Responsible for arranging all pre-show chats in Winnipeg and on tour, meet and greets in Winnipeg and all other lobby activities.•Wrote and update all biographies used by company dancers, artistic staff, school artistic staff, apprentices and selected senior staff.•Assisted with coordination of RWB events, shows and programs.

Winnipeg, Canada Area

•Preserved brand integrity by monitoring the consistency and quality of marketing content.•Developed innovative marketing and PR strategies.•Raised brand awareness through consistent marketing efforts.•Defined and tracked campaign effectiveness and adjusted strategies accordingly.•Created effective messaging using language, graphics, and marketing collateral.•Maintained the organization’s social media accounts and websites, adding new, exciting content on a consistent basis.•Updated and maintained the membership database on a consistent basis.•Coordinated art and graphics creation for effective merchandising.

•Oversaw production of rip/torn from concept creation to launch. •Lead event planning for the quarterly magazine's launch and annual fundraiser.•Planned and hosted large scale events (Manitoba Culture Days' Nuit Blanche 2014).•Planned and hosted "Get a Room", a bi-monthly real-time collaborative event.•Coordinated art and graphics creation for effective merchandising.•Prioritized workflow and managed schedules to deliver completed projects under deadline.•Wrote in several styles and voices for website, print, and internal documents.•Wrote and edited marketing emails, submissions, newsletters, press releases, and media kits.•Wrote and edited long and short-form copy for blogs, websites, social media, presentations, training materials, workshops, and more.•The Tallest Poppy Artists in Residency: December 2015.•Small business management.

•Spearheaded the Life Story Collections, resulting in 45 community homes creating a Collection foreach of the home's residents.•Collaborated with the Senior Manager of Services, Support and Development tocreate comprehensive manuals and booklets for training.•Developed executive presentations and reports to facilitate project evaluation and processimprovement.•Supervised the work of 60+ team members, offering constructive feedback on their work performance.•Defined clear targets and objectives and communicated them to other team members.•Monitored timelines and flagged potential issues to be addressed.•Coordinated meetings and decisions across internal departments and teams.

•Wrote accurate and informative biographies for the clients of St. Amant, as well as for potential future caregivers. ▪Gathered thorough information by means of research, interviews, and observations.▪Used computer programs to ensure an aesthetically pleasing, yet communicative layout. •Responsible for the content, layout, and production of 200+ life books.•Proofread documents with 100% accuracy and managed the volunteer proofreader.•Directed the training and performance for St. Amant staff to continue creating life books.

•Maintained online communication platforms such as Facebook and Twitter; built an onlinecommunity and company identity.•Brought eleven times the amount of followers to social media platforms in under a year on a limited time allotment.•Created marketing initiatives on an extremely minimal budget.•Provided feedback to the establishment on brand consistency in outbound communications.•Drafted and managed online communications designed to promote company brand, image, andvalues.

•Planned and executed digital marketing strategies specific to CBC-sponsored events.•Created and promoted CBC's summer contests.•Liaised with the public and facilitated communication with CBC's audience by means of social media and hands-on interactions.

•Pitched stories and wrote stories on online wellness-related material.•Photography and editing as needed.

Public Relations, Marketing, And Strategic Communications Diploma

Bachelor Of Arts (Ba), Rhetoric, Writing, And Communications

Tools For Social Media Visibility