Natasha Havrilenko Email & Phone Number

Winnipeg, Manitoba, Canada

Winnipeg, Manitoba, Canada

• Directs marketing projects through conceptual planning, schedule management, and final implementation.
• Oversees all marketing copy, images, videos, e-blasts, and other collateral.
• Leads team of communications and marketing professionals; recruits and hires experienced contractors to complete projects on time and within budget requirements.
• Manages marketing and communications plans through development and implementation of internal and external communication strategies.
• Utilizes exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Manages media requests and interviews, and preps guests.

Winnipeg, Canada Area

• Led communications and marketing for all Foundation materials, including writing and creating materials for internal and external audiences to promote the organization.
• Assisted with development of written materials required for newly created funds held at the HSC Foundation.
• Led Foundation's digital communications – website, Facebook/Twitter/Instagram.
• Created and executed nominations, proposals, written applications and other formal notices on behalf of the Foundation.
• Supported the communication needs of HSC Foundation research and grants initiatives, including but not limited to research-related content for both internal and external communications.
• Edited and wrote marketing and communications content, including HSC Foundation website content, newsletters, e-blasts, annual report, and more.

• Instruct through lectures, discussions, and demonstrations for the Effective Written Communication course and Handling Issues and Crisis in Social Media seminar.
• Develop teaching aids, course material, multimedia visual aids, and study materials.
• Conduct skills assessments to uncover performance gaps.
• Provide academic advisement and educational guidance for adult learners using constructive feedback, virtual facilitation, contact calls and emails.
• Use positive reinforcement and provide clear feedback to help students succeed.

• Developed communications strategies to drive forward progress in public relations and strategic communications.
• Built and strengthened relationships with members of media in order to promote positive coverage.
• Drafted speeches for company executives and advised on media talking points.
• Contributed expertise to enhance outreach and branding strategies.
• Prepared, wrote, and edited organizational publications such as employee newsletters and annual reports.
• Authored fresh and engaging press releases and prepared complete press kits.

Winnipeg, Canada Area

• Liaised with various internal departments, outside agencies and government agencies.
• Managed media relationships and ensure that all media contact lists are current and kept up to date.
• Wrote press materials, research performances, maintain up-to-date press materials and rep sheets.
• Responsible for planning and logistics of media activities (performances, press conferences, special events, etc.)
• Prepared for media presence at events/shows (ticket requests, press kits, photography).
• Created effective press releases and PSAs for the Company and the School for distribution to media, stakeholders and general public.

Winnipeg, Canada Area

• Preserved brand integrity by monitoring the consistency and quality of marketing content.
• Developed innovative marketing and PR strategies.
• Raised brand awareness through consistent marketing efforts.
• Defined and tracked campaign effectiveness and adjusted strategies accordingly.
• Created effective messaging using language, graphics, and marketing collateral.
• Maintained the organization’s social media accounts and websites, adding new, exciting content on a consistent basis.

• Oversaw production of rip/torn from concept creation to launch.
• Lead event planning for the quarterly magazine's launch and annual fundraiser.
• Planned and hosted large scale events (Manitoba Culture Days' Nuit Blanche 2014).
• Planned and hosted "Get a Room", a bi-monthly real-time collaborative event.
• Coordinated art and graphics creation for effective merchandising.
• Prioritized workflow and managed schedules to deliver completed projects under deadline.

• Spearheaded the Life Story Collections, resulting in 45 community homes creating a Collection foreach of the home's residents.
• Collaborated with the Senior Manager of Services, Support and Development tocreate comprehensive manuals and booklets for training.
• Developed executive presentations and reports to facilitate project evaluation and processimprovement.
• Supervised the work of 60+ team members, offering constructive feedback on their work performance.
• Defined clear targets and objectives and communicated them to other team members.
• Monitored timelines and flagged potential issues to be addressed.

• Wrote accurate and informative biographies for the clients of St. Amant, as well as for potential future caregivers.
• Gathered thorough information by means of research, interviews, and observations.
• Used computer programs to ensure an aesthetically pleasing, yet communicative layout.
• Responsible for the content, layout, and production of 200+ life books.
• Proofread documents with 100% accuracy and managed the volunteer proofreader.
• Directed the training and performance for St. Amant staff to continue creating life books.

• Maintained online communication platforms such as Facebook and Twitter; built an onlinecommunity and company identity.
• Brought eleven times the amount of followers to social media platforms in under a year on a limited time allotment.
• Created marketing initiatives on an extremely minimal budget.
• Provided feedback to the establishment on brand consistency in outbound communications.
• Drafted and managed online communications designed to promote company brand, image, andvalues.

• Planned and executed digital marketing strategies specific to CBC-sponsored events.
• Created and promoted CBC's summer contests.
• Liaised with the public and facilitated communication with CBC's audience by means of social media and hands-on interactions.

• Pitched stories and wrote stories on online wellness-related material.
• Photography and editing as needed.

Public Relations, Marketing, And Strategic Communications Diploma

Bachelor Of Arts (Ba), Rhetoric, Writing, And Communications

Tools For Social Media Visibility