Heather Walsh Email & Phone Number

Greensboro, Nc, Us

Greensboro, North Carolina, United States

-Manage, ideate, develop, & execute growth strategies for the Women’s business that delivers on both brand & business priorities & financial goals resulting in +5% YOY in Revenue for Fall’24 , +20% Units in US Value Channel Accounts.-Partner with Design/ PD teams to plan & execute a profitable & brand-relevant assortment vision while supporting regional P&L, delivering 5% gross margin improvement YOY for Lee® women’s business.-Build seasonal, globally relevant product line architecture to fuel Women’s business in both EU & US, while also increasing commonality, reducing style count by 50% YOY & fabric counts by 15% YOY for global efficiencies & costing benefits.-Implement organizational transition from EU to US for global product creation teams with regards to systems, digital tools, & change management.-Navigate ambiguity within roles & drive new processes across business units to support global operating model while also building trust with key stakeholders. -Create structure of new global team & manage the development of 6 direct reports, while also promoting talent within team.-Shape RACI for global operating model in close partnership with PD, Design, & Regional Merchandising to roll out SOP for ways of working to drive clarity within organization for decision rights at key milestones.

San Francisco Bay Area

-Lead & created assortment strategy based on analysis of both the Levi's® & competitor marketplace with consideration of global & local requirements. -Managed the development of a compelling global product offer across Kid's, Socks, Underwear, & Accessories in service to the overall business strategies/financial plans with Licensing Partners equating to over $500M Revenue/+30% Growth YOY.-Shaped Go-To-Market, Process/Change management, & long range financial plans with key cross functional partners for all Lic/ Acc.-Created multi-level team with 5 direct reports that is culturally connected, inspired to succeed, & creative with sharp focus on consumers & competition.-Built assortment strategy to promote sustainable, profitable category growth & sell through-Maintain partnership with region merchants to develop insight into the local markets & ensure global merchandising recommendations are understood, adopted, & execute.-Identified competitive trends, including pricing strategies & distribution opportunities to inform assortments & drive profitability, delivering 5% increase in gross margin YOY.-Travel throughout marketplace to understand brand opportunities.

San Francisco Bay Area

-Launched largest beyond denim program for Men’s with XX Chino platform 1.2M units, $80M.-Reset both 5 pocket denim & beyond denim shorts successfully with 20% YOY growth.-Drive process efficiencies & establish new ways of working cross functionally on Milestone Tools & improving systems.-Launched laser finishing in men’s bottoms as pilot for Brand in 2018 & helped implement processes cross-functionally.-Manage entire Good Level assortment for Men’s Bottoms: ~$2.4B in 2016-2017, reducing fabrics by 20% to drive productivity & increase profit margins.-Drive execution of seasonal strategy, big ideas, & adoption rates by Regional teams.-Support retail & wholesale all door buy to ensure effective inventory investment & flawless execution in partnership with key stakeholders: planning, marketing, on-floor, retail merchants, etc.

San Francisco Bay Area

-Created assortments for US department, premium, & specialty stores, which generates over $600M annually, doubling distribution annually for premium/specialty through LVC, LMC, & Skate Collections.-Managed 3 direct reports, as well as their career development.-Acted as licensing liaison with Hybrid for Men’s Tops in 2015, connecting them with brand concepts, key stories, etc.-Created seasonal brief to global merchandising & design based on regional consumer needs & trends.-Orchestrated market trips for team in order to stay relevant in marketplace & understand consumers, any white space opportunity, as well as competitive landscape.-Guided planning teams on forecasting direction for seasonal stories as well as core basics.

San Francisco Bay Area

-Created assortments for US & Canada Dept. stores & Specialty Accounts for Men’s Levi’s product which is part of $1.2B business annually & yielded 4-6% growth YOY.-Managed entire line across both countries; including assorting, pricing, & segmentation in marketplace.-Executed & implemented brand strategies to deliver against annual financial plan which included growing specific categories from 15% to 30% YOY in 2013.-Identified & assisted in developing quick response products for specific accounts & consumer groups based on current trends/performance with product categories which represents roughly 15-20% of seasonal lines.-Managed Data Coordinator, along with their career development.-Assisted in monthly forecasting meetings for the Men’s team to provide clear direction on brand product stories.-Gained complete understanding of market place & competition, including pricing strategies through consumer insights work.-Participated in consumer fit tests & applied learnings to launch new products within US & Canada.-Assist with creating head-to-toe look for the brand in wholesale environment.

San Francisco Bay Area

-Contributed to the execution of the annual brand plan.-Created and maintained line plans/matrix and communicate plan to stakeholders.-Acted as a conduit of information, materials and samples to external agencies.-Presented product line at internal and external meetings.-Assisted with targeted consumer research via market shopping and trade/fashion publications.-Maintained seasonal product integrity in our systems.-Coached 2 Merchandise Coordinators.

-Assisted in sell-in process to one of the largest customer's for Men's Levi's.-Managed customer orders in system and resolve any issues wit costs, quantities, etc. by working directly with buying team and internal stakeholders.-Ensured samples are effectively managed to support customer commercial and advertising needs.-Delivered accurate weekly reporting and analysis tools to grow business.

Cleveland, Ohio, United States

-Negotiated with store managers on developing a successful floor planwhich guarantees prime real estate within retail store for products.-Ensured standards of Levis Strauss are met by all accounts.-Educated self and store personnel on products and visual strategies.-Assisted and train temporary help seasonally.-Replenished stock and straighten entire area for monthly visits by regional managers.