Heather Fields Email & Phone Number

Lewes, DE, US

Baltimore, Maryland Area, Maryland, US

San Jose, CA, US

• Partner with business unit, sales, & cross functional teams to help grow adoption of buy now pay later solutions. Design & execute go to market strategy, demand generation initiatives, & projects supporting buy now pay.
• Go to market strategy - Direct development & implementation of GTM plans, both short & long term, based on market dynamics, voice of customer & voice of sales. Ensure key performance indicators are met, & campaigns.
• Product partnership - Collaborate with product management, sales, & line of business leaders to effectively position & differentiate in the marketplace including creating value propositions, customer personas.
• Demand generation – Help develop strategy & partner with thought leadership, marketing communications, digital & design teams in developing both inbound & outbound strategies building awareness & engaging the target.
• Market intelligence – Understand customers, customer needs & buying criteria. Develop insights and actions based on VOC. Partner with the business unit to complete analyses on competitors & help develop strategies &.
• Sales enablement – communicate the value proposition of buy now pay later products to the sales team & develop the sales tools and training needed to support the selling process of products globally.

Baltimore, Maryland, US

• Recruited by CEO and COO. Dual reporting to CEO and CMO of top funder, Nationwide Pet. Key activities related to this position include:
• Hiring lean, high performance team
• Directing implementation of marketing automation processes using Hubspot and Salesforce
• Cultivating test-and-learn mentality-Establishing sales enablement playbooks

Columbia, Maryland, US

As an Executive on Loan I provided marketing guidance to the founder of TeamPassword (acquired by JungleDisk in early 2018) and the CEO and Marketing Lead for Bloosurf, an innovator in high speed internet for rural communities.

Alpharetta, GA, US

• Key achievements related to this position include:
• Increasing brand awareness through strategic conference participation, influencer relationship-building, thought leadership program
• Supporting enterprise sales team with robust collateral system needed in early stage market: new website, robust outbound marketing (email, direct mail, retargeting), sell sheets, white papers, case studies
• Directing Implementation of ABM including new marketing automation processes and systems Hubspot and Salesforce
• Cultivating Lighthouse Client references and partnerships

Bring 20+ years of marketing experience to help grow startups of all types; early stage companies, established companies with entrepreneurial projects, as well as nonprofits looking for modern and transformative marketing and branding approaches. Work includes marketing plan development, competitive analysis, positioning, messaging, tactics and budget..

Baltimore, MD, US

• Recruited by CEO of fast growing OrderUp post Series A, to lead national marketing and public relations - building the strategy and defining operations. Primarily responsible for the creation of the overall marketing.
• Supporting fundraising activities, ultimately resulting in acquisition by Groupon
• Hiring lean, high performance team
• Increasing brand awareness through refined go-to-market launch team approach and influencer relationship-building
• Directing implementation of marketing automation processes using MyEmma and Percolate
• Cultivating test-and-learn mentality among creative team

Washington, DC, US

• Responsibilities include directing new marketing initiatives to speed growth of acquiring company. Launch test-and-learn environment within complex organization not accustomed to flexing. Recruit and empower internal.
• Developing and implementing testing environment to impact key business drivers such as increase in top of funnel leads, and significant improvement in direct web sales
• Managing all aspects of the marketing strategy, planning and execution for top revenue generator - higher education vertical product
• Identifying key opportunities for growth of acquiring company’s core product and executing test plans around the opportunities
• Directing the integration of acquired company marketing processes and plans including marketing automation systems (Hubspot and Marketo), Salesforce.com data and tracking
• Directing the development of value story for key products including web content (givecorps.com), frequent collateral and communications: email, direct mail, presentations, proposals

• Recruited by CEO of early stage start up to lead marketing and public relations - building the strategy and defining operations. GiveCorps is an innovative SaaS and consulting fundraising solution that combines the.
• Increasing brand awareness through strategic conference participation, influencer relationship-building, thought leadership program including blog and speaking engagements
• Supporting enterprise sales team with robust collateral system needed in early stage market: new website, robust outbound marketing (email, direct mail, retargeting), sell sheets, white papers, case studies
• Implementing and developing marketing automation processes using Hubspot and Salesforce.com
• Cultivating Lighthouse Client referenceability and partnerships leading to video testimonials, co-presentations
• Negotiating and implementing marketing programs with higher education professional association

San Jose, CA, US

• Managed a high performing team of marketers responsible for driving activation of new PayPal consumer accounts. Responsible for portfolio activation and high value usage, agency search and management, budget.
• Managing all aspects of the U.S. new customer marketing strategy, planning and execution to drive improvements in activation
• Drive interaction model with work partners from across a global, complex organization to coordinate, manage, and execute on plans for the successful activation of PayPal consumer accounts in North America
• Strategic Management - Directed planning activities for launch of new member activation programs including testing framework, web development, customer service, product development and performance reporting
• Developing and implementing strategies to impact key business drivers during first 90 days on file including financial instrument selection, first purchase recency and reuse frequency
• Consultative partner with marketing teams in UK, Canada, Australia

Timonium, MD, US

• Responsible for the management of enterprise merchant marketing and public relations during rapid growth of Bill Me Later. Key achievements related to this position include:
• Negotiating and implementing marketing programs to acquire Top 100 ecommerce leaders (from Apple to Newegg to Walmart to Zappos)
• Identifying key opportunities for growth with new merchants including best practice presentment of Bill Me Later payment option
• Developed and managed multi-merchant holiday marketing programs resulting in highest payment volume, and new consumer acquisition days of the year
• Increasing brand awareness through strategic conference participation, analyst and influencer relationship-building, thought leadership program including high profile industry speaking engagements
• Support enterprise sales team with robust collateral system: new website developed and launched within 48 hours, robust outbound marketing including break-through direct mail which received high praise from Jeff Bezos.

Milwaukee, Wisconsin, US

• Managed all aspects of the U.S. reconciliation and compliance software marketing strategy, planning and executionKey achievements related to this position:
• Directed market research to identify key opportunities for growth - leading to subsequent acquisition of two international competitors
• Developed and implemented public relations strategy leading to significant brand awareness and improved market consideration for reconciliation software suite
• Managed and collaborated with cross functional peers on all aspects of marketing plans including strategic tradeshow participation, thought leadership programs, user conferences, customer advisory council launch and.
• Management - Managed a team of marketing communication, events and project managers. Ensured goals were consistently being met in an effective and efficient manner.
• Directed the development of reconciliation software value story including web content, presentations, collateral system

M.A., Communications

Professional Diploma- Coaching And Mentoring

Ba, Communications