Partner with business unit, sales, & cross functional teams to help grow adoption of buy now pay later solutions. Design & execute go to market strategy, demand generation initiatives, & projects supporting buy now pay later adoption across 7 countries. Partner with country leaders, business & sales stakeholders in launching new product programs, positioning & differentiation, sales enablement, content creation, & messaging development for key strategies & initiatives. Brought immediate impact to go to market while enabling sales with greater speed and efficiency.• Go to market strategy - Direct development & implementation of GTM plans, both short & long term, based on market dynamics, voice of customer & voice of sales. Ensure key performance indicators are met, & campaigns demonstrate a positive return on investment.• Product partnership - Collaborate with product management, sales, & line of business leaders to effectively position & differentiate in the marketplace including creating value propositions, customer personas, insightful buyer journeys & market-relevant messaging.• Demand generation – Help develop strategy & partner with thought leadership, marketing communications, digital & design teams in developing both inbound & outbound strategies building awareness & engaging the target audiences.• Market intelligence – Understand customers, customer needs & buying criteria. Develop insights and actions based on VOC. Partner with the business unit to complete analyses on competitors & help develop strategies & action plans for winning.• Sales enablement – communicate the value proposition of buy now pay later products to the sales team & develop the sales tools and training needed to support the selling process of products globally.• Events/Conferences: Participate in the planning of regional events.• Customer References: Partner with customer advocacy & sales to develop relationships with key customers to serve as public references.

Recruited by CEO and COO. Dual reporting to CEO and CMO of top funder, Nationwide Pet. Key activities related to this position include:•Hiring lean, high performance team•Directing implementation of marketing automation processes using Hubspot and Salesforce•Cultivating test-and-learn mentality-Establishing sales enablement playbooks

As an Executive on Loan I provided marketing guidance to the founder of TeamPassword (acquired by JungleDisk in early 2018) and the CEO and Marketing Lead for Bloosurf, an innovator in high speed internet for rural communities.

Key achievements related to this position include:•Increasing brand awareness through strategic conference participation, influencer relationship-building, thought leadership program•Supporting enterprise sales team with robust collateral system needed in early stage market: new website, robust outbound marketing (email, direct mail, retargeting), sell sheets, white papers, case studies•Directing Implementation of ABM including new marketing automation processes and systems Hubspot and Salesforce•Cultivating Lighthouse Client references and partnerships

Bring 20+ years of marketing experience to help grow startups of all types; early stage companies, established companies with entrepreneurial projects, as well as nonprofits looking for modern and transformative marketing and branding approaches. Work includes marketing plan development, competitive analysis, positioning, messaging, tactics and budget. Participate in business development presentations and meetings and present new ideas to expand offerings and enhance positioning of client firms. Clients include Vyze, Blispay, #GivingTuesday, Baltimore Office of Promotion & Arts, TEDCO, Maryland Innovation Initiative, and Living Canopies.

Recruited by CEO of fast growing OrderUp post Series A, to lead national marketing and public relations - building the strategy and defining operations. Primarily responsible for the creation of the overall marketing success strategy in anticipation of scaling the business to 30+ U.S. markets. Key achievements related to this position include:•Supporting fundraising activities, ultimately resulting in acquisition by Groupon•Hiring lean, high performance team•Increasing brand awareness through refined go-to-market launch team approach and influencer relationship-building•Directing implementation of marketing automation processes using MyEmma and Percolate•Cultivating test-and-learn mentality among creative team•Negotiating and implementing first-ever advertising program

Responsibilities include directing new marketing initiatives to speed growth of acquiring company. Launch test-and-learn environment within complex organization not accustomed to flexing. Recruit and empower internal high performance team to work cross-functionally to drive rapid growth in new accounts.Recent Experience:• Developing and implementing testing environment to impact key business drivers such as increase in top of funnel leads, and significant improvement in direct web sales• Managing all aspects of the marketing strategy, planning and execution for top revenue generator - higher education vertical product • Identifying key opportunities for growth of acquiring company’s core product and executing test plans around the opportunities• Directing the integration of acquired company marketing processes and plans including marketing automation systems (Hubspot and Marketo), Salesforce.com data and tracking• Directing the development of value story for key products including web content (givecorps.com), frequent collateral and communications: email, direct mail, presentations, proposals• Improving profitability - analyzing the acquiring company’s marketing approach to capitalize on opportunities to decrease operating costs and increase customer acquisition

Recruited by CEO of early stage start up to lead marketing and public relations - building the strategy and defining operations. GiveCorps is an innovative SaaS and consulting fundraising solution that combines the best practices of ecommerce, marketing and fundraising to revolutionize online giving for higher education and large nonprofits. Primarily responsible for the creation of the overall break through marketing success strategy. Also heavily involved in other areas of the business including sales and client success. Nationally recognized for directing complex marketing campaign - "Bmore Gives More" - to raise $5M for Baltimore nonprofits (in a single day). Campaign exceeded expectations to become second largest fundraiser globally in 2013. Key achievements related to this position include:•Increasing brand awareness through strategic conference participation, influencer relationship-building, thought leadership program including blog and speaking engagements•Supporting enterprise sales team with robust collateral system needed in early stage market: new website, robust outbound marketing (email, direct mail, retargeting), sell sheets, white papers, case studies•Implementing and developing marketing automation processes using Hubspot and Salesforce.com•Cultivating Lighthouse Client referenceability and partnerships leading to video testimonials, co-presentations•Negotiating and implementing marketing programs with higher education professional association

Managed a high performing team of marketers responsible for driving activation of new PayPal consumer accounts. Responsible for portfolio activation and high value usage, agency search and management, budget development and management, product development influence as well as close collaboration with Global Marketing peers, PayPal merchant marketing and eBay peers. In addition to management responsibilities, participated in Bill Me Later integration with PayPal and eBay which required influencing peers at PayPal and eBay to consent to development, build and implementation of multiple new processes, compliance requirements and marketing strategies. This project resulted in extensive presentment of Bill Me Later within PayPal and eBay marketing channels resulting in incremental accounts and spending for Bill Me Later. Key achievements related to this position:•Managing all aspects of the U.S. new customer marketing strategy, planning and execution to drive improvements in activation•Drive interaction model with work partners from across a global, complex organization to coordinate, manage, and execute on plans for the successful activation of PayPal consumer accounts in North America•Strategic Management - Directed planning activities for launch of new member activation programs including testing framework, web development, customer service, product development and performance reporting•Developing and implementing strategies to impact key business drivers during first 90 days on file including financial instrument selection, first purchase recency and reuse frequency•Consultative partner with marketing teams in UK, Canada, Australia•Identifying opportunities for growth and executing plans including marketing to enthusiast consumer communities•Directing the development of account value story including web content, mobile tour, educational videos, email program

Responsible for the management of enterprise merchant marketing and public relations during rapid growth of Bill Me Later. Key achievements related to this position include:• Negotiating and implementing marketing programs to acquire Top 100 ecommerce leaders (from Apple to Newegg to Walmart to Zappos) • Identifying key opportunities for growth with new merchants including best practice presentment of Bill Me Later payment option• Developed and managed multi-merchant holiday marketing programs resulting in highest payment volume, and new consumer acquisition days of the year• Increasing brand awareness through strategic conference participation, analyst and influencer relationship-building, thought leadership program including high profile industry speaking engagements• Support enterprise sales team with robust collateral system: new website developed and launched within 48 hours, robust outbound marketing including break-through direct mail which received high praise from Jeff Bezos among other targeted CEOs, sell sheets, white papers, case studies• Cultivate client referenceability and partnerships leading to award-winning video testimonials, webinars, co-speaking• Recognized by Public Relations Society of American with “Silver Anvil” award for strategic PR program that significantly increased awareness of Bill Me Later • Managed creative multi-merchant marketing campaigns including single-day, high payment volume campaign “Toy Tuesday” and innovative “Win a Man Cave” consumer video contest (which received 10,000+ entries)• Early social media maven cultivation including multiple collaborations with BlogHer and Zappos

Managed all aspects of the U.S. reconciliation and compliance software marketing strategy, planning and executionKey achievements related to this position: • Directed market research to identify key opportunities for growth - leading to subsequent acquisition of two international competitors• Developed and implemented public relations strategy leading to significant brand awareness and improved market consideration for reconciliation software suite• Managed and collaborated with cross functional peers on all aspects of marketing plans including strategic tradeshow participation, thought leadership programs, user conferences, customer advisory council launch and cultivation• Management - Managed a team of marketing communication, events and project managers. Ensured goals were consistently being met in an effective and efficient manner.• Directed the development of reconciliation software value story including web content, presentations, collateral system• Hand-picked to join small high performance team that launched www.missingmoney.com (which was subsequently acquired)