Heather Mitchell Email & Phone Number

New York, NY, US

New York City Metropolitan Area

Irving, Texas, United States

Lead 5 District Sales Managers who manage the Acura Division and dealership relationship across 15 states, representing 25% of national sales and ~ $1.8B in revenue. Develop and assess dealer KPI’s. Identify operations gaps. Create digital marketing micro-strategies at the dealer, metro, and national levels. Create and execute national programs. Empower.

Irving, TX

Facilitated continuous dealership performance improvement with a heavy emphasis on digital marketing. Collaborated closely with dealer partners, headquarters, and regional management teams to engage the dealer body, improve sales, client satisfaction, and retention of low-performing dealers.

Dallas/Fort Worth Area

Liaison between American Honda Motor Company and twelve Acura dealerships. Analyzed dealership data and inspected operations to identify gaps and opportunities to increase new and certified pre-owned vehicle sales. Implemented initiatives to improve customer experience, satisfaction, and retention.

Cambridge, MA

Developed and executed vehicle procurement strategy for 9,000 vehicles across the U.S. and Canada. Analyzed total cost of ownership. Managed and forecasted monthly operating expenses. Identified and seized strategic partnership opportunities.

Greater Boston Area

Oversaw 45 dealerships to drive sales and profitability through operations and digital marketing strategies. Analyzed sales data and created dealership-specific action plans. Identified and remedied operations and training gaps. Served as a consultative partner to dealer ownership and management. 2010 District Manager of the Year.