Heather Greaves Email and Phone Number
Heather Greaves work email
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Heather Greaves personal email
I am a motivated marketer with extensive experience and a passion for championing locally made Kiwi brands. Held senior marketing roles within large FMCG companies including food, beverage, and personal care categories. Wide range of experience in strategic planning, consumer research, new product development, project management, digital marketing, communications and media. Appreciated as a positive voice within an organisation; creative, inquisitive and persuasive.
New World Nz
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Marketing Project ManagerNew World Nz Sep 2024 - PresentAuckland, New Zealand
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Senior Project Manager (Recruitment Cover)Pepsico May 2024 - Aug 2024Auckland, New Zealand• Managed 2 x Senior Brand Manager vacancies during recruitment and onboarding. • Progressed innovation projects to ensure timelines were maintained, approved new flavour launches and briefed in 6 new pack designs.• Briefed in and worked with creative, media, website and activation agencies on upcoming marketing campaigns. • Onboarded new SBMs, assisting with a thorough handover and induction. -
Marketing Manager (Maternity Cover)Cottonsoft Limited Jun 2022 - Oct 2023Auckland, New Zealand• Significant relaunch of Tuffy paper towel including research, new positioning, packaging, quality improvement, range review, communications and media. Progression to a more relevant, fun, and relatable brand. @tuffytimenz • Initiated strategic review of Livi B2B hygiene business, including research and market analysis to identify opportunities. Differentiated positioning, new website livi.co.nz and new exhibition stand which won best stand at the largest supplier event in 2023. -
Marketing Manager (Maternity Cover)Kimberly-Clark 2021 - 2022Newmarket, Auckland• Developed Huggies annual business and financial plan, to achieve required market share and profit targets. • Project managed new NPD into NZ market.• Managed Huggies significant sponsorship partners to increase engagement and showcase Huggies as an inclusive and caring brand while also adding value to partners and charities. -
Nz Marketing Manager, Baby, Toilet And TowelSca Hygience Australasia 2013 - 2020Newmarket, AucklandResponsible for the delivery of marketing and profit for all New Zealand manufactured brands within SCA Australasia, namely Treasures, Purex, Sorbent and Handee brands from 2013 to 2016. • Increased online sales by 15% by championing 5 year digital marketing strategy including new content lead website, improved e-commerce functionality, and re-established baby club loyalty points. • Produced six highly engaging and impactful communications with Colenso BBDO, including Treasures Giggling Babies and All Black’s World Cup nappy campaigns.
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Marketing Manager Baby CareSca Hygiene Australasia 2007 - 2012• Drove significant profit improvement from 2010 to 2014 of NZ manufactured nappy business by streamlining production and repositioning struggling brands. • Grew Treasures market share by 8 share points from 2010 to 2014 by utilising consumer research, insights and market data to relaunch Treasures with compelling new positioning, packaging, products, pricing and communications. • Increased portfolio from 16 to 32 skus with product and packaging innovation to expand share of shelf and grow brand engagement.
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Project ManagerFonterra 2005 - 2007Auckland, New Zealand• Achieved 12% growth in highly price competitive 2 litre ice cream market by revitalizing Tip Top brand and packaging to justify price premium. • Developed new flavours and rotation plan, to focus purchase decision back to product not price. Introduced tamper evident packaging to 2 litre tubs.• Lead investigation, research, development and recommendation on a long term strategic NPD project, including managing various cross functional teams. -
Senior Brand ManagerCerebos Greggs 2003 - 2005
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Brand ManagerNestlé 1990 - 1993
Heather Greaves Skills
Heather Greaves Education Details
Frequently Asked Questions about Heather Greaves
What company does Heather Greaves work for?
Heather Greaves works for New World Nz
What is Heather Greaves's role at the current company?
Heather Greaves's current role is Marketing Manager, Strategic Planning, Project Management, Creative Communications.
What is Heather Greaves's email address?
Heather Greaves's email address is he****@****sca.com
What schools did Heather Greaves attend?
Heather Greaves attended Aut University.
What skills is Heather Greaves known for?
Heather Greaves has skills like Fmcg, Customer Insight, Product Marketing, Brand Management, Marketing Management, Marketing Strategy, Product Development, Market Analysis, Strategy, Packaging, Marketing Communications, Consumer Products.
Not the Heather Greaves you were looking for?
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Heather Greaves
Certified Yoga Therapist | Mental Wellness Specialist | Professional Trainer | Discover Your Better Self | Award Winning Yoga Programs | Mind - Body - Spirit - Connection | Helping Clients Connect To Their Inner Self!Greater Hamilton (Burlington) Metropolitan Area2yogatogo.com, yogatogo.com -
2cvshealth.com, cvshealth.com -
Heather Greaves
County Waterford, Ireland
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