Heather Fitzpatrick Email & Phone Number

Bethesda, Maryland, United States

• Led the effort to achieve "Best Places to Work" designation including pre-survey company-wide communication to ensure participation, engagement with Virginia Business and post-award utilization of the Best Places to.
• Responsible for all aspects of inbound marketing strategy including social media, website design and content, company collateral, etc.
• Led the development of outbound value-add communications with an extensive client list
• Developed PR strategy and enacted corporate branding initiatives, ensuring brand alignment of creative and consistent voice across modalities and channels
• Produced the comprehensive company newsletter
• Led the development of internal, company DEI initiatives including internal communications around diversity/multicultural topics, celebrations and observances while chairing the Multicultural Committee

Vienna, Virginia, United States

Our dynamic team supported the launch of this new technology allowing GPS-led, audio walking/driving tours to be taken by phone. I identified and fostered the first strategic partnerships, brought in the first revenue, co-created the first social media ads, helped set up the payment portal and built and managed the email database.

Marriott International HQ - Bethesda, MD

• Co-managed the production of over 2k Bonvoy member-exclusive offer landing pages on M.com generating over $226M in total revenue in 2019.
• Managed the translation and publication of Bonvoy member offer landing pages on 9 global Marriott.com domains in 2019
• Participated in the development of two iterations of a custom content-intake tool, used globally by field marketing to submit offers for publication that drove need-time revenue across a portfolio of more than 5k.
• Participated in the first stage of customization of Salesforce to provide direct-to-web publishing, increasing speed-to-market and overall process efficiency.
• Managed various consumer marketing tests for placement decisioning, analyzing click-throughs, bookings and revenue.
• Executed the QC review of 8-10 weekly email campaigns targeting up to 500k loyalty members. Included copy editing, template choice, targeting and segmentation and CX review.

Marriott International HQ - Bethesda, MD

Managed all aspects of the production of the bi-annual printed "Guide to Marriott Rewards" including translation and distribution to over 1.6M members 2x/year; designed, developed and implemented sales initiatives, materials and promotional materials for a single cross-brand Group Bonus incentive program; analyzed ratio of redeemed/paid nights and.

Marriott International HQ - Bethesda, MD

Managed production of international Marriott Rewards member newsletter; managed communications opportunities with travel writers, industry media and partner relationships to increase program exposure; managed digital newsletters on Marriott.com as well as direct email messaging to membership; managed internal, employee newsletter.

Chevy Chase, Maryland, United States

Chevy Chase, Maryland, United States

Washington, District Of Columbia, United States

Masters Of Science, Marketing

Bachelor'S Degree, Mass Communications & Marketing