Heather Grant Email & Phone Number

Austin, Texas Metropolitan Area

Austin, Texas Metropolitan Area

Austin, Texas Metropolitan Area

• Spearhead the development and implementation of diverse educational programs and materials for the U.S. distributor of BERNINA and bernette home sewing machines. Analyzes performance and develops strategic action plans.
• Guide a team of seven while managing the Creative Center’s education schedules and programs
• Increased registration by 20% for Creative Center and Dealer Training courses.
• Drove sales and raised product awareness by facilitating Lunch and Learn webinars for dealers and retailers.
• Planned and produced virtual video training courses, including Virtual BERNINA University and the courses that were bundled with Swarovski Crystal Edition machines.
• Oversaw the curriculum and registration process for BERNINA University, a dealer event attracting 1.2k+ attendees. Show less

Austin, Texas Area

Austin, Texas

• Developed an executed strategic marketing plan for events, product launches, and managed all aspects of event planning/marketing launches for 6 clients
• Developed content programs that optimized SEO, created leads and increased eCommerce sales
• Assessed competitive marketplace, created sponsorship levels, supported executive staff in national level sales, and managed signed sponsors
• Managed online and print advertising opportunities as well as online newsletters
• Managed all… Show more
• Managed all vendor relationships and led the procurement process for all aspects of events including, site, hotels, software, lecturers

Austin, Texas Area

• Develops and executes strategic planning for PBS quilting television show, events, membership, content, and education
• Co-producer on Fresh Quilting, a public television show, that reaches 97 million households
• Grew the organization from 0 members and no income to 15,000+ members and 200+ guilds with a $1M+ annual budget
• Launched, manage planning and oversees the Events Manager for QuiltCon, the largest modern quilting conference in the world, with more than 140 sessions and… Show more
• Launched, manage planning and oversees the Events Manager for QuiltCon, the largest modern quilting conference in the world, with more than 140 sessions and 6,500 attendees, and large sponsorship revenue
• Developed and oversees the organization's content hub for marketing and member benefits.

Worldwide

• Worked with board members in providing guidance and long-term planning for a membership focused 501(c).
• The MQG became a 501(c)3 in 2013 and board work included many foundation building strategies for a new non-profit organization including: administrative policy, HR policy, membership strategy, communication strategy.
• Committee… Show more
• Committee chairperson for the Charity committee 2013-2015. The Charity Committee oversees charity sewing and MQG volunteerism and developing and maintaining a grant program.
• Committee member of the Governance committee 2013-2014. Once the Governance committee determined the board member election process, it was dissolved and the Nomination committee was created. Elections and Board.

Austin, Texas Area

• Executed and managed global branding and corporate messaging strategies to reflect changing company strategies
• Managed the naming of the VortiQa software brand from agency procurement, through internal reviews, legal trademark searches, and global linguistics
• Successfully executed division projects aimed at increasing product demand: product launch, marketing for trade shows, and quarterly newsletter
• Conducted competitive research on sustainability strategies in the technology… Show more
• Conducted competitive research on sustainability strategies in the technology industry
• Managed a public relations campaign and web launch, generating strong interest from customers, analysts, and the press

Austin, Texas Area

• Managed marketing and creative projects and increased efficiency for in-house ad agency
• Negotiated estimates, implemented approved projects, created schedules and kept project on budget and on time while working with the client, management, vendors and creative talent to maximize client marketing strategies
• Planned and coordinated events such as executive meetings and trade shows
• Researched, compiled, and generated reports on department metrics for executive team
• Managed… Show more
• Managed department financials, such as budgeting, planning, reviewing, and coding to ensure appropriate expenditures were within budget Show less

Bridgewater, New Jersey

New York, New York