Heather Matthews Email & Phone Number

Tampa, Fl, Us

• Directed global communications strategy for Citi's Internal Audit division, supporting 2,600 employees across multiple regions through newsletters, SharePoint, and Teams channels.• Collaborated with the Chief Auditor and senior leadership to convey strategic priorities via town halls, email campaigns, video messages, and organizational announcements.• Oversaw global event planning and execution, managing logistics, content development, and marketing efforts, utilizing platforms such as Zoom and Slido to enhance engagement.• Led DEI communications initiatives, including employee spotlights, panel discussions, and video campaigns.• Launched the inaugural "Audit Proud Week," a division-wide employee appreciation event focusing on wellness, professional development, and recognition.• Provided senior leadership with quarterly reports on email, intranet, and event performance, delivering insights and recommendations for continuous improvement.• Designed graphic and visual content using Adobe Creative Suite to elevate communication materials.

Tampa, Florida, United States

• Strategized and created all global communications for the Finance & Risk Shared Services organization, consisting of 2600+ colleagues• Developed and implemented the marketing campaign for a program focused on innovation and digitization to an audience of 6500+• Coordinated logistics, marketing, content and day-of responsibilities for global events using Zoom, Slido, etc.• Authored organizational changes, program launches, event invites and all other announcements• Designed graphics using PowerPoint and Venngage for various communications campaignsAccomplishments in this role:- Graduated from the Prometheus Women's Leadership Program: Class of 2022; completing and presenting a project focused on a new skill-based mentorship platform at Citi

Tampa, Florida, United States

I am a part of the Common Capabilities Communications team within Citi Shared Services. In this role, I support the Finance & Risk Shared Services team with their global communications efforts, including email communications, presentations, Town Hall events, newsletter contributions, and other ad hoc projects.Accomplishments at Citi:- Citi Shared Services Tampa Employee of the Month, November 2020: For work as communications lead on The Digital Roadshow- Accepted to the Prometheus Women's Leadership Program: Class of 2022

Tampa/St. Petersburg, Florida Area

• Liaison between the association and print vendors • Created marketing campaigns to increase branch membership, utilizing Google PPC and Facebook ads• Spearheaded email campaigns using MailChimp, seeing open and click rates exceeding industry standard • Assisted in running social media accounts for the association and YMCA branches• Drafted press releases and worked with local media contacts to secure news coverage• Sat on the 2019 YMCA Mayor's Prayer Breakfast Planning Committee as the Marketing Coordinator

Tallahassee, Florida Area

• Created social media calendars for a range of clients • Gathered data for digital reports and reviewed with clients to understand performance and improvement • Managed and trained a team of three interns• Attended client events to run live activations, including posting to social media and creating Instagram stories • Won the 2019 Silver ADDY Award from AAF Tallahassee for best social media campaign for Sleep Out Tallahassee

Tallahassee, Florida Area

• Proofread all Senate bills during the 2018 Legislative session• Successfully executed Senate editing and engrossing rules and regulations• Temporary position that completed at the end of Legislative session

Tallahassee, Florida Area

• Submitted weekly articles to section editors • Pitched story ideas related to FSU, Tallahassee, and college life• Conducted photo research and interviews with students, faculty, and alumni

Tallahassee, Florida Area

• Liaison between staff writers and Editor-in-Chief, personally directing a group of six staff writers• Top edited content in designated sections, checked for grammatical errors, and created teasers• Extensive knowledge of current AP Style, boosting SEO, and content management systems

Miami/Fort Lauderdale Area

• Created posts for social media networks, including Facebook, Instagram, Pinterest, and LinkedIn• Stayed up to date on style trends in the fields of interior design and home renovation• Attended weekly marketing meetings with CEO and Director of Marketing in order to discuss campaigns and brainstorm ideas to increase brand traffic• Utilized Photoshop and InDesign to create one-of-a-kind edits for use on social media and website

Miami/Fort Lauderdale Area

• Managed social media analytics and updated them using Google Sheets in order to track trends• Reached out to publications in an attempt to feature the brand and increase awareness• Created and sent out monthly newsletters to clients using MailChimp

Tallahassee, Florida Area

• Managed four accounts in nonprofit, state association, redevelopment, and dining industries• Strategically planned social media posts on Facebook, Twitter, LinkedIn, and Pinterest using Hootsuite• Worked with Cision PR Software to maintain media contacts and collect relevant articles• Used Constant Contact to create and send out e-Newsletters to relevant contacts• Made edits and uploaded media on client websites using Wordpress software

Tallahassee, Florida Area

• Created content for social media accounts, including Facebook, Instagram, and Twitter• Worked proficiently in Adobe Photoshop/InDesign, making graphics and designs for upcoming events• Contacted local media to advertise events in community calendars• Drafted press releases to send to local media in Tallahassee for upcoming events

Master Of Arts - Ma, Mass Communications - Digital Strategy

Bachelor Of Arts (B.A.), Editing, Writing, And Media & Communications

Activities and Societies: The Vitality Party, Her Campus FSU, Florida Public Relations Association