Heather Matthews

Heather Matthews Email and Phone Number

Director of Marketing and Communications at Kappa Delta @ Kappa Delta Sorority
memphis, tennessee, united states
Heather Matthews's Location
Carmel, Indiana, United States, United States
Heather Matthews's Contact Details

Heather Matthews personal email

n/a
About Heather Matthews

Heather Matthews is a Director of Marketing and Communications at Kappa Delta at Kappa Delta Sorority. She possess expertise in social media marketing, leadership, social media, training, public relations and 21 more skills.

Heather Matthews's Current Company Details
Kappa Delta Sorority

Kappa Delta Sorority

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Director of Marketing and Communications at Kappa Delta
memphis, tennessee, united states
Website:
kappadelta.org
Employees:
938
Heather Matthews Work Experience Details
  • Kappa Delta Sorority
    Director Of Marketing And Communications
    Kappa Delta Sorority Apr 2023 - Present
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  • Sigma Phi Epsilon (Official)
    Chief Communications Officer (Cco)
    Sigma Phi Epsilon (Official) Feb 2019 - Apr 2023
    Richmond, Virginia Area
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  • North American Interfraternity Conference
    Chief Communication Officer
    North American Interfraternity Conference Mar 2016 - Feb 2019
    Indianapolis, Indiana Area
    - Design and implement communication strategy for the fraternity industry and the 66 organizations in the trade association.- Serve as the primary media relations contact for the industry, developing beneficial relationships with key national and regional reporters and outlets.- Create a PR strategy and campaigns to show positive gains in the member experience.- Facilitate national narrative-shifting campaigns focused on positive action and storytelling. - Develop a crisis communication playbook for fraternities, and train inter/national organizations’ staffs and volunteers to implement best practices; assist national and local organizations in crisis communication.- Launch and cultivate grassroots advocacy campaigns to support legislative priorities.- Write articles, op-eds, talking points, presentations, newsletters, web content, annual reports, and more to share critical messaging.
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  • T2 Systems
    Marketing Communications Manager
    T2 Systems Jun 2015 - Feb 2016
    Indianapolis, Indiana Area
    - Develop marketing communication including customer messaging, advertising, collateral, electronic communications, promotional materials, and direct marketing campaigns.- Create and execute on marketing objectives and planning based on corporate strategic goals. -Communicate and build the company's brand position to external and internal audiences.- Manage relationships with outside marketing vendors and partners.- Strengthen the internal brand through developing employee communication channels and messaging.
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  • Zeta Tau Alpha Fraternity
    Director Of Education & Communications
    Zeta Tau Alpha Fraternity Jun 2012 - Jun 2015
    Indianapolis, Indiana Area
    - Direct the design and delivery of external and internal communication strategies for the international organization- Serve as the project manager and team leader for creative staff members to develop best-in-class communications materials and educational programs- Launch and manage a rebranded visual identity; monitor and maintain consistency of organizational brand- Write and edit news releases, magazine articles, web content, blog posts, social media content, operational manuals, e-newsletters, brochures and other items to enhance long and short-term communications- Serve as responder and media contact in crisis communication- Develop fundraising tools, PR materials, and donor appeals for the organization’s Foundation - Facilitate brainstorming and creative processes among department, staff and volunteers
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  • Zeta Tau Alpha Fraternity
    Director Of Education & Leadership Initiatives
    Zeta Tau Alpha Fraternity May 2008 - May 2012
    Indianapolis, Indiana Area
    - Manage large-scale curriculum development projects, working with teams of volunteers and staff toward delivery dates.- Design and implement training resources and developmental programs for members, advisors and volunteers in accordance with the mission and goals of the international organization.- Direct and execute organization’s social media strategy as a teaching tool on variety of platforms, including Twitter, Facebook, LinkedIn, Pinterest, YouTube and Vimeo.- Develop and implement communication plan for conferences and learning events, using social media to market programs, prompt learning and measure intended outcomes.- Institute a culture of assessment, including implementation of a nation-wide learning outcomes assessment, needs-based research for programs and services, extensive program evaluation and social media measurement.- Train, mentor and manage 17 Traveling Leadership Consultants, a team of recent college graduates who visit the 160 collegiate chapters to facilitate growth in areas including leadership development, educational programming, recruitment and risk reduction.
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  • Zeta Tau Alpha Fraternity
    Leadership Consultant
    Zeta Tau Alpha Fraternity Jul 2004 - Aug 2006
    - Empowered sorority leaders on more than 30 college campuses by utilizing principles of the organization to tackle challenges in areas including leadership development, risk reduction, educational programming and recruitment.- Lead a team of consultants in starting a new chapter, which included developing a marketing and recruitment campaign; selecting and training officers; facilitating membership development programs; teaching appreciation for the mission, history and values of the organization; and cultivating confidence and independence integral to chapter success. - Created and facilitated interactive, mission-based workshops and presentations for collegiate women to jump-start efforts for positive change within chapters.- Partnered with advisors, alumnae and university professionals to provide a lasting support network for each chapter, providing training on mentoring techniques and the organization’s policies and initiatives for area Zeta Tau Alpha alumnae. See less
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Heather Matthews Skills

Social Media Marketing Leadership Social Media Training Public Relations Curriculum Design Social Media Measurement Leadership Development Event Planning Nonprofits Training And Development Writing Community Outreach Copy Editing Mentoring Of Staff Employee Training Management Marketing Social Media Relations Facebook Program Management Mentoring Event Management Adobe Creative Suite Social Media Monitoring Writing Skills

Heather Matthews Education Details

Frequently Asked Questions about Heather Matthews

What company does Heather Matthews work for?

Heather Matthews works for Kappa Delta Sorority

What is Heather Matthews's role at the current company?

Heather Matthews's current role is Director of Marketing and Communications at Kappa Delta.

What is Heather Matthews's email address?

Heather Matthews's email address is he****@****ndy.org

What is Heather Matthews's direct phone number?

Heather Matthews's direct phone number is +131752*****

What schools did Heather Matthews attend?

Heather Matthews attended Indiana University Bloomington, Louisiana State University.

What are some of Heather Matthews's interests?

Heather Matthews has interest in Teaching And Facilitating, Telling Stories, Social Media, Reading 52 Books Each Year, Data Driven Content Management, Visiting New Countries, Training For Long Distance Running Races.

What skills is Heather Matthews known for?

Heather Matthews has skills like Social Media Marketing, Leadership, Social Media, Training, Public Relations, Curriculum Design, Social Media Measurement, Leadership Development, Event Planning, Nonprofits, Training And Development, Writing.

Who are Heather Matthews's colleagues?

Heather Matthews's colleagues are Alyssa Lauri, Kennedy Rehklau, Skylar Carilli, Margaret Madden, Claire Catalan, Alleigh Noah, Natalie Clark.

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