Heather Matthews Email & Phone Number

Richmond, Virginia Area

Indianapolis, Indiana Area

- Design and implement communication strategy for the fraternity industry and the 66 organizations in the trade association.- Serve as the primary media relations contact for the industry, developing beneficial relationships with key national and regional reporters and outlets.- Create a PR strategy and campaigns to show positive gains in the member experience.- Facilitate national narrative-shifting campaigns focused on positive action and storytelling. - Develop a crisis communication playbook for fraternities, and train inter/national organizations’ staffs and volunteers to implement best practices; assist national and local organizations in crisis communication.- Launch and cultivate grassroots advocacy campaigns to support legislative priorities.- Write articles, op-eds, talking points, presentations, newsletters, web content, annual reports, and more to share critical messaging.

Indianapolis, Indiana Area

- Develop marketing communication including customer messaging, advertising, collateral, electronic communications, promotional materials, and direct marketing campaigns.- Create and execute on marketing objectives and planning based on corporate strategic goals. -Communicate and build the company's brand position to external and internal audiences.- Manage relationships with outside marketing vendors and partners.- Strengthen the internal brand through developing employee communication channels and messaging.

Indianapolis, Indiana Area

- Direct the design and delivery of external and internal communication strategies for the international organization- Serve as the project manager and team leader for creative staff members to develop best-in-class communications materials and educational programs- Launch and manage a rebranded visual identity; monitor and maintain consistency of organizational brand- Write and edit news releases, magazine articles, web content, blog posts, social media content, operational manuals, e-newsletters, brochures and other items to enhance long and short-term communications- Serve as responder and media contact in crisis communication- Develop fundraising tools, PR materials, and donor appeals for the organization’s Foundation - Facilitate brainstorming and creative processes among department, staff and volunteers

Indianapolis, Indiana Area

- Manage large-scale curriculum development projects, working with teams of volunteers and staff toward delivery dates.- Design and implement training resources and developmental programs for members, advisors and volunteers in accordance with the mission and goals of the international organization.- Direct and execute organization’s social media strategy as a teaching tool on variety of platforms, including Twitter, Facebook, LinkedIn, Pinterest, YouTube and Vimeo.- Develop and implement communication plan for conferences and learning events, using social media to market programs, prompt learning and measure intended outcomes.- Institute a culture of assessment, including implementation of a nation-wide learning outcomes assessment, needs-based research for programs and services, extensive program evaluation and social media measurement.- Train, mentor and manage 17 Traveling Leadership Consultants, a team of recent college graduates who visit the 160 collegiate chapters to facilitate growth in areas including leadership development, educational programming, recruitment and risk reduction.

- Empowered sorority leaders on more than 30 college campuses by utilizing principles of the organization to tackle challenges in areas including leadership development, risk reduction, educational programming and recruitment.- Lead a team of consultants in starting a new chapter, which included developing a marketing and recruitment campaign; selecting and training officers; facilitating membership development programs; teaching appreciation for the mission, history and values of the organization; and cultivating confidence and independence integral to chapter success. - Created and facilitated interactive, mission-based workshops and presentations for collegiate women to jump-start efforts for positive change within chapters.- Partnered with advisors, alumnae and university professionals to provide a lasting support network for each chapter, providing training on mentoring techniques and the organization’s policies and initiatives for area Zeta Tau Alpha alumnae. See less

Master Of Science (M.S.), Higher Education And Student Affairs

Activities and Societies: Student Organization Ethics Board Advisor; Diversity Programs Assistant; Editorial Board of IU Student Personnel.

Bachelor Of Arts (B.A.), Journalism

Activities and Societies: Managing Editor of campus newspaper The Daily Reveille; Zeta Tau Alpha President, Vice President of New Member.