Heather Mccurdy Email & Phone Number

United States

-- Collaborate closely with the CEO to provide critical analysis and strategic insights to refine strategy and develop customized marketing products and influencer campaigns.-- Optimize company productivity by developing and implementing efficient processes, systems, and workflows for quick execution and scalability. -- Lead cross-functional teams to execute influencer campaigns, ensuring optimal performance and client satisfaction.-- Manage influencer campaigns from strategy development to final reporting, ensuring quick activation and precise execution focused on raising brand awareness and protecting brand reputation. -- Address client inquiries and concerns, managing expectations and fostering strong relationships.-- Develop and implement comprehensive onboarding and training protocols, facilitating rapid integration of new team members and optimizing team contribution.

-- Collaborate with the CEO and clients to design customized influencer campaigns that meet client objectives, budgets, and timelines and maximize ROI.-- Manage influencer campaigns from strategy development to final reporting, ensuring good communication with clear messaging and campaign goals.-- Conduct influencer research, outreach, and onboarding.-- Develop key messaging campaign timelines, and editorial briefs.-- Review, edit, and monitor influencer content to ensure brand standards, compliance, and brand safety are met.-- Collect campaign reporting and deliver valuable insights to the CEO.-- Communicate with current clients to address inquiries and concerns, and manage expectations.

Manchester, New Hampshire

I am the creative force behind Real: The Kitchen and Beyond where I encourage families to savor life around the table and on the road. What could be a better way to embrace life than to eat good food and see the world?-- Manage blog operations, including content creation, strategy, editing, scheduling, and promotion, staying attuned to best practices and trends.-- Create original and engaging content optimized for SEO, including recipes, travel guides, and personal anecdotes, resulting in increased website traffic and user engagement.-- Utilize analytics tools to track website performance, identify trends, and make data-driven decisions to create quality content that provides solutions for readers.

United States

-- Implemented a collaborative Basecamp system for efficient communication and coordination among multiple freelance writing teams, improving productivity.-- Developed and standardized a content organization system for TheCookful and Cook the Story.-- Managed team and freelance content creators, ensuring adherence to brand standards and quality.-- Edited and published website and newsletter content for The Cookful and Cook the Story, maintaining accuracy and brand consistency.-- Compiled monthly analytics reports for web and social platforms and tracked revenue metrics, providing valuable insights to inform strategic decisions and measure performance.-- Provided strategic advice to the CEO on HR and business decisions, leveraging expertise to optimize efficiency and drive growth.

-- Recognize many people's writing is near and dear to their heart so ensure that I treat each piece with respect. -- Specialize in picking up voice and style quickly-- Clearly communicate schedule availability and deadlines.-- Give constructive feedback

Pennsylvania, United States

-- Established and implemented efficient systems and processes to optimize time management and productivity. -- Designed customized quotes and schedules to accommodate clients' budgets and specific needs, ensuring satisfaction and retention.-- Managed finances and budgeted effectively, overseeing the allocation of resources to successfully maintain profitability and sustainability.

-- Hold product demonstrations in retail stores, sampling product -- Educate consumers about the gourmet marinara topping, preparation methods, and usage. -- Create product marketing strategies utilizing consumer habits and interests, along with seasonal themes and trends.