• Leads the strategy for the broker dealer’s annuity and structured product shelf, aligning goals to the business.• Owns and manages the relationships with product partners and software partners.• Trains advisors and back-office staff on product tools and consults to make the tools better.• Advises on product solutions to fit client needs.

- Managed a team of associates and contractors on the $20M One Brand project to replace signs at over 4500 agent locations across the country, on time and under project. New processes and improvements were made throughout the project, including regular reporting to leadership-Strategy lead for the Nationwide storefront for agents to access, create and execute marketing campaigns, including creating and driving the vision and roadmap, managing relationships with the vendor, creating development processes and training for creative users, communications to agents and delivering operational efficiency based on data based insights. - Drive retail branding strategy for agents across the country, ensuring consistent use of the brand and approved tactics

Annuity Marketing Director:-Created the strategy and implemented an improvement on how marketing materials are updated for product changes, which decreased time to market from 6+ months to 4-6 weeks-Led the creation of a new annuity story and positioning to help Sales have better conversations around diversifying annuity product sales from a broad range of annuity solutions-Drove the launch of the Living Benefit Suite of Riders, which helps diversify living benefit sales and risk-Helped sales reach over $6 billion in 2011, $1 billion over goal, with targeted messaging of the flagship product, The Nationwide Lifetime Income Rider-Led marketing strategy to increase sales of the variable annuity core products, achieving more balanced sales of profitable products-Key driver of the strategic steps of the Solutions Development Process, including innovation, research, positioning, launch and life cycle management

Annuity Marketing and Campaigns:-Developed strategy for focus firm campaigns that helped increase awareness of offerings and increase sales for several key firms including Merrill Lynch and Wells Fargo-Created a plan for addressing lack of product awareness among our Top 200 advisors through a series of touchpoints that reinforced our positioning and message through our sales force-Strong product, market, brand and customer knowledge with over 10 years in annuity marketing-Led the Annuity Advertising strategy, working closely with the advertising agency to create more benefit-oriented ads for our advisor audience-Started the NF Marketing Advisory Board, helping improve engagement and representing the voice of the associate with the leadership team. Led this team for 4+ years.