Leading US retail & commercial marketing efforts

Accomplishments: • Spearheaded first increase in traffic count in five years• Implemented overhaul of promotion planning process leading >$100,000 budget savings • Created and oversaw WAZE campaign with 78% navigation rate• Selected for multiple National and Global RFP teamsManage: • All marketing and media functions for 270+ locations across Pacific Northwest• Hire, manage, and develop Marketing Coordinator• Develop and establish multi-level marketing campaign programs for 10+ categories• Oversight and management of 3rd party design and production team• Event planning and management of both large and small scale events (store grandopening events to 500+ attendee annual meeting and charity golf tournament• Focus on marketing in operations and coordinate store-level execution on standard andspecialty promotions and eventsStrategy:• Develop and establish seasonal/annual goals, strategies, and execution of brand initiatives including 52 week plan and budget• Create holistic marketing plan incorporating curb-to-counter signage and media plans• Develop, implement, and execute internal reporting to support marketing team and itsinitiativesDigital• Lead local digital strategy and manage external agency resources• Created and supervised unique localized campaigns Leadership• Manage relationship with charitable partner and develop fundraising campaigns intandem, raising +$5MM• PR contract for any/all media and customer related items (including crisis management) Financial:• Oversight and management of annual media plan and promotional material budget (including digital, local, guerrilla, and local/streaming radio)

Accomplishments:• Spearheaded unique 20th anniversary month-long campaign• Co-led complete rebrand of label• Cultivated influencer program from ground up Manage:• Plan, organize, and produce on-site and location photo shoots for e-commerce andwholesale materials• Email campaign strategy, planning, and data analysis• All copywriting for brand (B2B/B2C)• Manage PR: product loans/gifting for TV/editorial/influencers/celebrities• AIMS experience facilitating product page updates• Oversaw tradeshow calendar and material preparation and set up for shows Strategy• Influencer/social campaign planning and executionDigital:• Social Media strategy, content creation, data acquisition and analysis, includingFacebook for Business, Instagram for Business, and Pinterest advertisingLeadership• Concept, plan, and execute runway show for wholesale partnersFinancial:• Create and maintain on-target department budget

Accomplishments:• Facilitated all marketing programs as a team of two• Exceeded CTR and sales goals through thoughtful email campaigns• Oversaw department spendatures and came in consistently under budget on projects Manage:• Concept, plan, and carry out all email materials for Direct-to-Consumer, in-storeevents, promotions, and wholesale for all brand divisions (Women, Men, Kids)• Photoshoot coordination and production from concept to launch (including vendorrelations)• Assist PR and sales with creative digital needs• Coordinate signage and creative needs for full price and outlet brick and mortar Strategy:• Analyze e-blast sales and plan to continually improve business Digital• Lead social strategy and manage external agency resources Leadership• Project management of creative studio schedule and work load• Concept, plan, and execute runway show for mid-scale influencer dinner Financial:• Maintain on-target department budget

• Head of bridal registry and college department• Maintain all customer orders• Responsible for all new hire and continued training in-store • District customer service trainer• Product merchandising• Predict product trends• Management of an average of 10 employees• Front end supervisor: returns/purchases/exchanges• Manage customer experience, mystery shop scores• Identifying and correcting areas of weakness in the day-to-day activities across store• Some inventory control duties, price changes• Maintain rebate, GWP, and competitor pricing

Brand ambassador for RIM by coordinating events and attractions promoting the newest technology by BlackBerry. Aided in throwing a small scale launch party with a popular DJ and local concert venue resulting in approx. 200 attendees.

Management of Executive Board and their daily functions. Helped plan and execute speaker events with local business professionals and weekly member meetings with topics that were fun and engaging for students attending. Executed yearly chapter plan and annual report for the National AMA Board. Constantly expanded my professional network by connecting with established and up and coming business professionals in a wide variety of industries.

Customer service, book keeping, janitorial duties, managing patron well being.SKILLSExceptional customer service skills, able to identify needs of different types of customers. Able to meet multiple deadlines by multitasking projects by myself and delegating to employees under me.