Heather Mcdonald Email & Phone Number

Columbia, South Carolina, United States

South Carolina

• Responsible for SEO, Google Analytics and analysis to ensure ROI• Create and implement annual marketing plan• Develop and maintain yearly marketing budget• Boost brand awareness and generate leads while managing internal and external marketing campaigns and programs• Incorporate product changes into marketing messages to drive customer engagement and maximize profits• Strategize social media campaigns geared towards clients, helping to meet goals and reach untapped potential customers• Manage administrative logistics of event planning, booking and promotions

Columbia, South Carolina, United States

• Presided over a 24-member Board to achieve goals to ensure continued council success and growth, while representing over 300 members of the Sales & Marketing Council. Membership comprised of home builders, real estate agents, BIC, mortgage lenders, marketing and home building industry professionals• Created and implemented membership recruitment and retention program involving relationship selling, benefit promotion and complete redesign of logo and brand identity marketing materials• Responsible for all major fundraising efforts, sponsorship solicitation, website maintenance, database management, council budget and finances, member recruitment, educational programming, product marketing, brand recognition, vendor relation development, publications, collateral material, member correspondence and social media presence• Conceptualized and designed unique and high-impact events, meetings and oversaw implementation for major Special Events: Tour of Homes – Columbia's Largest Open House of New Homes for Sale (20K guests), Home & Garden Show (20K+ guests), Parade of Homes (30K guests), HOME Run 5K, BIA Charitable Golf Classic (500 guests), REGAL Awards Black Tie Gala (800 guests) and International Builders Show (IBS – 45K guests)• Engaged with members to effectively build rapport and lasting relationships while overseeing quarterly and annual meetings, social outings/networking events, exhibitions, trade shows, community service projects and charitable events• Additional responsibilities included: convention planning, site selection, budget negotiations, vendor contracts, promotional marketing collateral, menu selection, theme and décor, audiovisual requirements, staffing, on-site execution, hotel bookings and travel needs and promotion via Facebook, Twitter, LinkedIn, Eventbrite, YouTube, newsletter, website and CRM• Creatively collaborated with multimedia professionals to develop television, print, social and radio advertising campaigns for annual promotions

• Qualified incoming team marketing and sales leads to assist with prospective new accountcontracts, particularly with large corporations• Negotiated contracts with customers to purchase insurance protection packages and vehicleupgrades• Orchestrated successful promotional strategies, increasing branch revenue by 40% withemployee incentive programs• Surpassed growth targets and revenue projections by coordinating and planning consumerproduct sales initiatives

• Generated and maintained quality working relationships with account representatives, merchandise vendors, and customers• Consistently exceeded sales and profit goals via merchandise movement from the showroom floor through retail sales, promotion and new client referral• Develop marketing within the local market through specialty publications, advertising and company image development• Responsible for product purchasing, inventory control, merchandising, showroom management, accounts payable/receivable, customer service, product sales and mix and marketing support.• Developed and maintained quality relationships with builder representatives, merchandise vendors and customers, increasing sales by 30% with special displays and promotions• Responsible for inventory purchasing and control, merchandising, customer service and marketing