Heather Roscoe-Andersen Email & Phone Number

Social media strategy, analytics, content creation, and engagement for the Historical Novel Society North America's 2025 conference.

Wrote and published seven historical fiction novels under a pen name, earning international recognition for my detailed research and well-crafted narratives about people in the 13th and 14th centuries.Responsible for all aspects of publishing. Personally responsible for content layout via Atticus, website design and build, Facebook, BookBub, and Amazon ad campaigns, graphic design, social media strategy, management, and engagement, in-person book signing and events, print logistics, audiobook production. Hired developmental editors, proofreaders, and professional cover designers to ensure product excellence. Awards:Reader's Favorite - Bronze MedalIndie Brag MedallionChaucer Award - Finalist

Design net-new communications strategy and for Customer Advocacy team within Microsoft CE&S organization. Develop communications goals aligned to fiscal year strategic priorities to increase cross-functional mindshare within CE&S and propel executive visibility across the company via storytelling, social capital, and project-based initiatives that support the overall organization..

Caregiver break during covid-19.

Redmond, Washington, Us

Field Marketing Community Lead - Accountable for Field marketing budgets, strategy, and reporting. Host twice-yearly international Field Marketing summits and meet regularly with Field managers to ensure accountability and remove blockers.Email Relationship Marketing Manager - Strategy and implementation for all post-sales email relationship marketing activities for Educators, Office 365 tenant admins, and other audiences as-needed in Microsoft Education. Global Engagement Program for pre-sales relationship marketing - Created and implemented a Microsoft Education Global Engagement Program (email nurture) that was implemented internationally to drive top-of-funnel leads to our demand response/telesales teams and raise awareness of Microsoft Education products.Demand Response/Telesales Manager - Own and operate international demand response teams in Australia, LATAM, Ireland, and the US. Responsible for performance and reporting.

Dayton, Ohio, Us

CUSTOMER EXPERIENCE MANAGER - Office 365 Education marketing (September 2016) - Campaign strategy, development and execution for the Office 365 Education team's email marketing activities in SalesForce and lead generation activities through Marketo - Design tests and experimentation to understand audience preferences. Analyze and iterate based on results.BUSINESS PROGRAM MANAGER - OneDrive Post-sales (June 2016 - September 2016) - General project management oversight for two OneDrive marketing automation product teams using Exact Target and Salesforce - Worked with the Customer Experience Manager to create richer reporting and prove ROI to leadership - Developed strategic process improvements to increase team capacity and efficiencyDEMAND-GEN PROGRAM MANAGER - Microsoft Office (November 2015 - June 2016) - All-Up Demand Gen PM for Microsoft's Office Marketo (enterprise) instance - Identify and enact process improvements across multiple teams in order to effectively implement work requests from stakeholders to a development team - Maintain high-level view of business roadmap and work to communicate and manage those business priorities cross-functionally across content and platform development teams - Run monthly sprints in order to track and scope work for the Centric teamINTERNAL CENTRIC RESPONSIBILITIES - Ongoing - Member of the Marketing Advisory Council: developed Centric Seattle's messaging hierarchy, roadmap for marketing to new business opportunities, and created collateral for the Engineering and Sales teams to utilize in their biz dev activities - Seattle Interactive Conference 2016 planning: Event manager for Centric Seattle''s SIC16 presence - Volunteer Council Lead: Started and manage core group of Seattle Centric consultants who coordinate and roll out volunteer and donation activities in the Puget Sound area

Redmond, Washington, Us

FIELD COMMUNICATIONS PROJECT MANAGER - Microsoft SMB (July - November 2015)- Project management support to the SMB marketing leads for three major products- Create and execute on communications strategy for product launches and incentives to the field- Community management and content creation for Field-facing social media channelsCONTENT STRATEGIST - Microsoft Sway (June 2015) - Acted as SME for automated email marketing strategy team, crafting written and visual content and refining messaging for a Marketo integration. - Project managed deadlines, timeline, and initial phase of automated email marketing plan. - Worked with a vendor to create multiple A/B versions of visual templates for automated emails.PROJECT MANAGER/COMMUNITY MANAGER - Microsoft Sway (August 2014 - June 2015) - Launched Twitter.com/Sway and Facebook.com/OfficeSway on 10/1/2014. “#Sway” trended in Twitter on its first day and gained 12K followers in its first month. - Maintained owned social media channels via copywriting editorial content, scheduling, reporting, and daily community management, including engagement with social followers. - Participated in monthly metrics and reporting readouts with client and other key stakeholders. Ran monthly tests in owned channels to determine optimal content, posting cadence, timing, and targeting. - Launched paid media campaigns in both channels, successfully adding 5k additional followers in Facebook and promoting Sway’s limited-release iPhone app to targeted audiences in New Zealand and Australia. - Crafted team resources for social media, including social playbook, launch and beyond strategy for Sway owned channels (including content and creative), and also led training sessions. Acted as counsel and social media SME for the team as needed.

Redmond, Washington, Us

Maintain relationship between Microsoft and Beyondsoft's offshore testing teams in China. Communicate and escalate issues, monitor monthly spend, and contract renewals. Project Manage an onshore testing team and provide weekly reporting to monitor team success and progress.

Brooklyn, Ny, Us

Learned to sew, tailor, and create unique designs for customers, including drafting original patterns. - Managed a business budget and business plan with no prior experience. Business stayed solvent though the financial crisis and Poor Jean made a profit in its first year. - Wrote and published all advertising content, copy editing, and social media campaigns to promote my handmade line. Oversaw product photoshoots and completed all photo post-production work and publishing.

Bellevue, Wa, Us

- Supervised a small team via indirect reporting relationship. Held the M&E team together through a difficult and unexpected shift in leadership, and maintained team’s visibility and credibility with our executives. - Collaborated with legal, executive leadership, senior management, agencies, and procurement teams to redefine the scope and responsibilities of the M&E team, creating a lean, efficient, and high performing group.

Bellevue, Wa, Us

- Liaison between Meetings and Events team and T-Mobile clients to produce effective, creative collateral for internal T-Mobile teams and employees, such as printed pieces, event material (tradeshow booths, handouts, room decor), etc. - Partnered with the events team to project manage all creative aspects of T-Mobile internal events and create a meaningful and exciting experience at leadership and company meetings - Working with a third party, assisted the T-Mobile business development team in creating compelling collateral for future prospects

Redmond, Washington, Us

Support Microsoft Emerging Markets business team through writing, web content management, and strategic planning.- Overhauled two out-of-date websites with new content and UI.- Assisted Marketing Manager with high-level press releases, research assignments, training courses for a global audience, project management, and an intensive annual report project.

Redmond, Washington, Us

- Posted QFE updates on external website for OEM’s and other customers.- Edited website content for accuracy, consistency, aesthetic appeal, grammar, and spelling.- Managed cross group relationship with another vendor company to maintain two external websites.- Assisted team management in planning and strategizing a large content migration project.

Charlotte, North Carolina, Us

Managed all internal communications for two Honeywell SBUs- Redesigned two internal newsletter websites to create more organized and aesthetically pleasing look.- Designed all internal site communications for corporate and SBU level events.- Organized and managed 5 All Hand’s meetings, 5 satellite broadcasts, 2 employee appreciation events and other on- site functions and events.- Ushered the Redmond employees through a complicated business reorganization. Remotely assisted 300 employees at two other out-of-state SBUs through the reorganization process. Worked with Aerospace corporate headquarters to assure editorial integrity in all reorganization documents and speeches.- Promoted a United Way giving campaign at the Redmond site, which included designing and writing copy for an informative website, designing and distributing promotional posters, fielding employee questions, and coordinating 5 separate promotional events. The giving campaign raised $100,094 in 2004, an increase over 2003's $81,673.Managed Marketing Communications for Redmond SBU - A&AP commercial, business, and military- Participated in planning and executing domestic and international tradeshows with other Honeywell Marketing Communications leads. Handled registration and secured display space at each exhibition, ensured that all products were properly shipped and displayed.- Worked with an independent consultant to create compelling ads for new Redmond products.Seattle-area spokesperson for Honeywell Corporate programs- Fielded print and broadcast media questions and interviews about local projects supported by Honeywell Corporate headquarters in Morristown, NJ, to ensure the best image for our company.

Social Media Technologies And Implementation - Certificate Course, Social Media Marketing

Bachelor Of Arts (B.A.), Communications

Bachelor'S Degree, Communications/Journalism

Bachelor Of Arts - Ba, Communications