Heather Strahm Email & Phone Number

Jamestown, North Dakota

Spearheaded marketing and sales support actions for manufacturer of industrial and agricultural equipment with over $40M in annual sales; created copy, graphics, and designs for campaigns, closely monitored lead generation, and partnered with Territory Managers to close deals.Created campaign strategies for product launches, customer roll-outs, and new brand positioning, developed messaging and cadence for each campaign, outlined planning, launch, and sustainability phases, and developed strategic trade show approach. Worked with Territory Managers to enhance dealer sales, developed customized marketing content based on location and clientele, and provided escalated support with pricing and inventory questions.Modernized advertising strategy, redeveloped updated ad copy and branding, partnered with outside video and photo vendors, and personally edited and finalized visual marketing collateral. Created and monitored marketing budget, tracked all expenses including advertising, collateral development, and trade show operations, and provided forecasts; presented to management and enabled clearer picture on marketing spend and impact to sales and profit, and reduced costs with new contracts with vendors. Partnered with new PR, SEO, digital advertising, and social media firms, led communications across internal and advertising agency personnel throughout campaign lifecycle, including Creative, Editorial, PR, Styling, Digital, Email, and TV/Radio, developed cohesive look and feel, and directed cross-functional requests.Led trade-show event coordination, oversaw all aspects of multiday events, developed event project timelines and budgets, and led team of event specialists, and worked directly with Marketing, Product Management, and Sales Teams.

Jamestown, North Dakota

Notable ProjectsDuraTech Industries, Jamestown, ND 2007 – PresentDeveloped new branding for departments and programs, selected and worked with outside vendors to create updated logo, website, conference displays, and promotional and presentation materials; new collateral successfully simplified messaging for delivery to clients while targeting ideal demographics. Led Dealer Co-op Advertising Program, worked with stakeholders from over 700 locations to optimize marketing actions while maximizing ROI, reviewed and approved of all marketing and related spending, and processed all advertising credits. Coordinated Annual National Sales Meeting, collaborated with event teams on site selection, program development, and speaker content, responsible for developing and executing event plans, including room layout, food and beverage service, and audio/visual set up, partnering with operations, catering, hotel, and entertainment venders to finalize offerings.

Bachelor Of Science - Bs, Business Administration With A Concentration In Marketing

Associate Of Applied Science, Computer Information Systems