Heather Thomas

Heather Thomas Email and Phone Number

Strategic Communications @ Ovid Inc.
new york, new york, united states
Heather Thomas's Location
New York, New York, United States, United States
About Heather Thomas

I started my career working at high-growth, fast-paced digital start-ups in New York and Chicago such as Agency.com, Modem Media, and Critical Mass, the first generation of firms to build modern websites. I found my true calling at Critical Mass Chicago where I arrived just in time to build their Business Development and Corporate Marketing practices from the ground up, working alongside some terrific people. My nine years there involved countless pitches, late nights, and more than a few losses but luckily, even more wins. After repeatedly achieving pitch win averages of 60% to 70% versus the industry average of 25%, I saw Critical Mass triple its revenues and become named the top interactive agency according to Forrester Research three years in a row. I then retired from the all-night business development treadmill and moved to New York City in 2009 to take a break for a while. Or so I thought. Mid-sabbatical, I met with Jane Praeger, a media coach and founding faculty member of Columbia University's Graduate Program in Communications, who I had once hired at Critical Mass. She invited me to help her teach graduate school classes in Strategic Storytelling at Columbia University. I accepted the offer on the spot and taught graduate school classes at Columbia for three years, eventually becoming an adjunct instructor. Around that time, I decided to join forces with Jane at Ovid, a strategic communications firm. Over the last 13 years, I've flown around the world to teach executives at companies ranging from Bloomberg to Lindt to AT&T how to master the art of persuasion and storytelling to become better presenters and communicators. (www.ovidinc.com)When not working, I enjoy interior design, gardening (see my garden's website at www.capecottagegarden.com), and family life as a wife and mother of two boys, plus I volunteer as a member of my college class leadership team. A graduate of Princeton University, I enjoy living with my family back in my picturesque college town where every square of sidewalk holds a memory.

Heather Thomas's Current Company Details
Ovid Inc.

Ovid Inc.

View
Strategic Communications
new york, new york, united states
Website:
ovidinc.com
Employees:
11
Heather Thomas Work Experience Details
  • Ovid Inc.
    Principal Partner
    Ovid Inc. Mar 2011 - Present
    New York City
    www.ovidinc.comMy decade-long road trip pitching my way through the boardrooms of corporate America taught me a lesson I've never forgotten. Words have a persuasive power that we don't appreciate enough. When I retired from the agency business, I wanted to pass on a bit of what I'd learned, so I joined forces with OVID, a 30-year old NYC-based presentations coaching firm founded by Columbia University professor, Jane Praeger. Our clients include companies such as Bloomberg, AT&T, Paramount+ and more.
  • Winsome
    Chief Executive Officer
    Winsome Mar 2010 - Present
    New York City
    www.winsomeconsulting.comOne of my greatest passions--born from helping Critical Mass grow from a tiny start-up to a large-revenue agency--is helping small companies grow bigger. So I founded Winsome to help set young companies on the right path to growth. My services include: * Business development strategic consulting to drive growth up* Guidance on lead generation and influencer networking to fill the pipeline* Pitch presentation coaching and makeovers to help close the deal* Strategic storytelling training to make the message stick* Corporate marketing consulting to dial visibility upCompanies I've helped include Havas, Normative, Plastic Mobile, BBDO: Batten, Code and Theory, Primacy, Concept Farm, Daggerwing Group and more.
  • Columbia University
    Adjunct Instructor
    Columbia University Jan 2010 - May 2013
    New York City
    I helped prepare graduate school students for the world of work by teaching them the finer points of persuasive presentations and storytelling, working as course assistant and adjunct instructor for three years at Columbia University's Communications Practice Program in New York.
  • Critical Mass
    Vp, Business Development And Corporate Marketing
    Critical Mass May 2000 - Jul 2009
    Chicago, Il
    Arriving when the agency was in start-up mode, I founded the Business Development and Corporate Marketing practice and built it from the ground up, working with the leadership team to establish the company's original positioning, brand identity, pitch materials, processes and growth strategies.With a laser focus on our business goals, I built and executed strategies that successfully increased our visibility, grew our pitch pipeline from 30 to over 250 inbound leads a year and nearly tripled our overall revenues. And over weeks, nights and weekends, I provided pitch leadership to help the company win dozens of multi-million dollar anchor accounts ranging from NASA to Dell, ultimately helping us claim the title as the top interactive agency according to Forrester Research a still-unmatched three years in a row.
  • Modem Media
    Associate Account Director
    Modem Media May 1998 - May 2000
    At Modem Media, I oversaw the 3M and Kraft accounts as an Associate Account Director. Commuting to Boston for almost two years, I also helped the insurance company, John Hancock build their online insurance business and forge partnerships with media properties including Microsoft and Women.com (now iVillage).
  • Agency.Com
    Account Manager
    Agency.Com Dec 1997 - May 1998
    In the dot.com boom years, I worked in the midst of Silicon Alley at Agency.com New York as an Account Manager on accounts like Nike. It was there where I got an early taste of business development as part of the team that helped win new accounts like K-Mart. While those days are now a blur, I'll never forget the office perk of massages on Fridays.

Heather Thomas Education Details

Frequently Asked Questions about Heather Thomas

What company does Heather Thomas work for?

Heather Thomas works for Ovid Inc.

What is Heather Thomas's role at the current company?

Heather Thomas's current role is Strategic Communications.

What schools did Heather Thomas attend?

Heather Thomas attended Princeton University.

Who are Heather Thomas's colleagues?

Heather Thomas's colleagues are Oscar Villamil, Jane Praeger.

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