Heather Johnson Email & Phone Number

United States

Cincinnati, OH

• Created TheFoodHussy.com in June 2008 as a restaurant review blog. I expanded to Restaurants, Recipes and Road Trips in 2010. In 2019, I migrated to heavily focus on recipes and have grown my blog traffic 10x over.
• Created over 1600 posts across restaurants, recipes, road trips and DIY categories and generated $50,000 in supplemental income in 2019.
• Built additional revenue stream by working with brands to create hyper-local influencer programs.
• Appeared on local news stations over 100 times in four years and conducted media training with other bloggers.
• Built social media following from ground up to over 45K across Instagram, Pinterest, Twitter and Facebook.

Cincinnati, OH

Manage and run influencer programs for major consumer brands. Job duties include sourcing, pitching, negotiating and monitoring campaigns with influencers of all sizes and price ranges. Compile results decks and present to clients.

Cincinnati

• Tremor is one of the original word-of-mouth marketing companies, founded by P&G in 2002. Currently, Tremor is an independent venture, providing the agility to innovate with the constantly evolving consumer.
• Create strategic plan for community management of owned communities including launch & acquisition plans; social media calendar, management & analytics; project management of community launch within organization.
• Utilize personal influencer experience to facilitate additional revenue stream for company that generated $300K+ revenue in paid influencer work.
• Develop social media and community engagement tactics for new business pitches.
• Direct product sampling campaigns to drive WOM, community engagement, rate & reviews and drive the creation of user generated content about brands with relevant, targeted consumers.
• Create and facilitate marketing plan for startup pharmaceutical brand that included local & regional event presence and social media planning. Digital Marketing Project Manager (MKTG - 2011 - 2014)

Cincinnati Area, KY

• Triton Digital is a global internet technology company powering the digital audio marketplace. Their software is designed to help radio stations streamline their day-to-day operations, build their online audience, and.
• Head of project management for office which included six backend software engineers.
• Developed and managed production schedule for software releases of new platform launch.

• WonderGroup was a unique combination of traditional full-service ad agency combined with unconventional creativity. Senior Interactive Producer
• Revamped creative approval and tracking process that saved $300K year.
• Head of project management for 30-person creative team covering scope descriptions, timelines, hours reporting, budget tracking, ticket tracking and workload assignments for entire agency.

Cincinnati Area, KY

• Planet Discover, a start-up venture, that specialized in building search engines for newspapers. Planet Discover had agreements with eight major newspaper conglomerates and was purchased by Gannet. Market Development.
• Hired as first employee. Served as Operations Director and Human Resources Manager for first 50 employees.
• Served in client service “farming” role to grow an additional $1 million in revenue via local search engines.
• Conducted co-branded Planet Discover training sessions in 25 markets with local market newspaper and surrounding businesses to introduce the online advertising opportunity and benefits to their businesses.

Cedar Rapids, Iowa Area

• Kirkwood is the largest community college in the state of Iowa. They are ahead of the curve in terms of community college programs across a wide breadth of categories. Program Director – Continuing Education
• Created and managed all Continuing Education classes originating out of Linn Mar school district. Tripled enrollment and doubled income in first year.
• Created special interest revenue generating events such as Black History Month, Writers Workshop and Center for Lifelong Learning. All events were well attended and turned a profit in their first year.

Cedar Rapids, Iowa Area

• Internet Product Manager (company acquisition) (February 2000 – June 2000)Responsible for:* Creating and managing dial-up internet product for telecom company Account Executive (July 1999 – February 2000)Responsible.
• Received numerous promotions within the company after starting as content coordinator. Worked my way up to hand-selected sales role by owner of the company.
• In addition was one of the few employees chosen to migrate when company was acquired by McLeodUSA

Bachelor Of Arts - Ba, Communication, Journalism, And Related Programs

Ba, Journalism & Communication Studies