22+ years of marketing experience. Identify clients marketing objectives, customized marketing plans to increase, launch and/or protect market exposure. I have experience in radio, cable TV, print, digital assets, sports, event and sponsorships marketing.I have the ability to identify client's marketing objectives, create concepts and strategic plan that addressed their needs and manage all campaigns elements and expectations beginning to end.I had the great pleasure to work at KOMO AM as they were the broadcast partner for Univeristy of Washington Huskies Football/Men's & Women's basketball. There I connected clients through customized sports marketing sponsorships tied into the pride of this historical Washington tradition. I managed candidate and non-candidate political advertising placement on four radio stations for eight plus years. Providing current inventory availability, rates, voter profiling as it pertain to audience demographics, rates, marketing recommendations, maintainence of public files and communication throughout political window.I provided excellent client care, research updates, presentations of new products and marketing recommendations, management their account, maintainence of current creative and accounts payable.Packaged, marketed, tracked and assisted in sales process for all premuim and sports programing on 30 Cable TV networks. Developed concepts, packaged and executed all elements and fullfillment of client promotions, special events and sponsorships by working with 25 Account Executives and 30 Cable television networks. Organized and executed all logistics for a client trip of 65 people to Kauai, Hawaii. Managed a staff of four sales assistants and one receptionists while acting as Executive Assistant to four sales managers. Worked on the agency side as buyer, traffic manager, display ad purchaing and placement, and managed creative for radio and TV commercials.
Listed skills include Advertising, Integrated Marketing, Radio, Marketing, and 17 others.