Heidi Smith Email & Phone Number

New York, United States

Greater New York City Area

Greater New York City Area

• In-house expert on programmatic partnerships and campaign optimization techniques• Works closely with executive team to maximize new and existing revenue streams• Key evaluator of all platform partners and integral in product queue prioritization• Point person in charge of negotiating terms and pricing with new business relationships • Acts as a key liaison between Account Directors, Product Management, technology vendors and inventory sources to coordinate, understand and fulfill new initiatives for large CPG, pharmaceutical and telecom clients• Manage team of four including goals, reviews, and department strategic vision

Greater New York City Area

Greater New York City Area

Responsible for vetting all new business relationships with inventory providers (online display, video, mobile, etc) as well as assessing the need for strategic third party relationships to enhance AudienceScience’s Integrated Platform. The role includes working closely with internal Account Directors to have a strong understanding of the needs of current and potential Enterprise clients.

Monitored digital program metrics daily to ensure they were in line with client goals across BET.com and BET’s Vertical AdNetworkHas a comprehensive understanding of DART and other prominent third party tracking systems used to provide weekly delivery reports to Account Team, design optimizations for client campaigns and forecast the financial success of a campaignCommunicated the success of a campaign by creating Final Report Power Point Presentations for the sales team and clientsWorked as a proactive liaison between all departments involved with the selling process while managing the flow of information as it relates to the execution of a successful campaign

Oversaw free standing insert and retail in-store advertising activities for over 30 accounts including; Colgate-Palmolive, Charming Shoppes, Marcal Manufacturing and 1-800-PetMedsAnalyzed client’s advertising history and success rate to assist in determining current and future marketing plansResearched, contacted and secured new business to increase the overall profit-line of the company Developed guidelines and training sessions to assist coworkers in navigating new programs and proceduresConstructed an structured spreadsheet system (that is still used) to streamline and organize client information for 30 accounts

Updated and organized multiple client prospect databases to assist in current and future PR opportunitiesActively composed, organized and updated editorial and prospect calendars for clientsResearched publications and authors in order to create thorough and up-to-date interviewee briefing sheets for clients

Bachelor Of Business Administration, Business Administration, Marketing, Management Systems

Activities and Societies: Beta Gamma Sigma :: Alpha Sigma Nu :: Boyles Society :: National Deans List :: Dean's List, College of Business.

Education record

Education record