Vice President Of Government, Political, & Digital Engagement
CurrentCompany and Role: As a registered lobbyist, direct strategic government, political, & digital engagement on behalf of chain companies (i.e. Kroger, Walgreens, Walmart) filling 3 billion prescriptions & 900 associate members who supply products at the “front end” of pharmacies. Supervise a team carrying out NACDS federal and state grassroots/grasstops tactics, NACDS Political Action Committee fundraising and political contribution strategies, and all website, advertising, infographic, and social media digital strategies to advance the pharmacy community’s image and NACDS federal and state policy priorities.Direct well over $1 million in annual government affairs, communications and NACDS-PAC budgets, legal & FEC compliance reporting activities (i.e. LD-2, LD-203), state PAC compliance reporting in 7 states, national political convention activities, vendor contracts/projects, & results of supportive consultants. Orchestrate both campaign-focused and day-to-day web, advertising, and social media strategies across Facebook, Twitter, LinkedIn and other social media platforms to accomplish NACDS objectives by monitoring, responding as a visual storyteller, pro-actively connecting virtual dialogue to NACDS issue priorities, and setting/analyzing digital metrics.Engage C-suite leaders, company employees, and allied entities to maximize campaign engagement outcomes of the 2009-launched RxIMPACT grassroots brand/programs I authored. Programs can be seen at rximpact.org, pharmacyvoter.org and include our Advocate Team, Pharmacy Tour Program, Hill Day, Employee Training Program, Key Contact Program, & Leadership Series.Highlights include: 2009-2021 recruited/scheduled/prepped advocates for over 4,000 face-to-face and virtual Hill meetings; pitched tours/sites/press and prepped executive tour hosts for over 700 pharmacy tours for Congress; and revamped PAC budgeting process and audited PAC programs to strategically contributors.