Heidi Hall Email & Phone Number

Grapevine, Tx, Us

Coppell, Texas, United States

Developed the business case for and led the implementation of TICF's first intranet on the Axero platform. This included securing executive buy-in, onboarding the vendor, overseeing design and content creation, establishing governance, and delivering training. Collaborated with the business to build the associate, dealer, and customer training approach, as well as materials to support the implementation and upcoming adoption of a new, combined origination and servicing platform. Facilitated all associated dealer and customer communications for project. Key Accomplishments and Current Priorities: • Led initiatives that increased associate satisfaction scores by 8% in communication and 10% in innovation, resulting in estimated annual cost savings of $279,000 through improved employee efficiency.• Developed welcome call program materials to prevent billing issues and first payment default, updated invoice design to mitigate confusion in late booking scenarios and increase visibility of payment options. • Directing the End-User Training Workstream for a business transformation across two companies and 39 departments.• Acting as quality improvement expert, trainer, coach, and mentor to 30 new instructors.• Creating hundreds of how-to guides and department-level instructor-led curricula.

Detroit, Michigan, United States

Established a comprehensive internal communications framework to facilitate the transition to a remote work environment, strengthen leadership dialogue, and preserve company culture; key initiatives included organizing 25 All-Staff Town Hall events over two years. Key Accomplishments:• Helped improve associate satisfaction from 2019 to 2020 with increases in communication effectiveness, engagement, and perceptions of leadership. • Strengthened relationships with new OEM business partners to launch Hino-branded marketing initiatives, enhancing competitive positioning and driving profitability; resulted in growing Hino Retail market share, achieving a record profit in 2021, and boosting dealer satisfaction across four key marketing attributes in the annual dealer survey (2019 to 2021).• Developed a dealer credit marketing campaign for specific products in FY23, resulting in significant new business within the first nine months creating additional potential opportunities. • Created an incentive program and a comprehensive dealer training curriculum covering credit, funding, remarketing, and customer service to enhance finance utilization and market share. These initiatives supported record profit achievements in FY21 and FY22, with 48% of new Dealer Sales Personnel completing the training program in the first year and 99% of dealers participating in the incentive program, contributing dealer satisfaction increase.

Farmington Hills, Michigan

Led a team of four to deliver integrated internal communications that supported business objectives, including a move of the headquarters in Michigan and operations center in Texas. Promoted a collaborative organizational communications environment by building an internal communications consultation model to support and partner with internal stakeholders.Key Accomplishments:• Successfully launched a dynamic social intranet across the Americas region (Argentina, Brazil, Canada, and Mexico) using the Jive platform, replacing an outdated static channel.• Established and managed a network of top-tier agency partners to enhance external communications, securing prominent placement and positioning in local, regional, and national media.

Fort Mill, South Carolina

Supervised and coordinated annual dealer and customer satisfaction research while also gathering, analyzing, and sharing market intelligence monthly to inform pricing decisions.Key Accomplishments:• Developed and launched new value proposition tools and materials which led to expanded business relationships and increased portfolio.• Solved major pain point by revolutionizing the sales presentation process and branding consistency with presentation library.• Managed dealer incentive and rewards program shortening the reward cycle to 24 hours from funding.• Redesigned and deployed web-based Dealer Finance Training curriculum that encompassed nine multi-topic learning modules, resulting in full F&I certification for participants.

Fort Mill, South Carolina

Charlotte, North Carolina

Charlotte, North Carolina

Portland, Oregon

Bachelor Of Arts, Sociology; Society & Justice

Master Of Business Administration - Mba