Heidi Wiggins Email & Phone Number

San Diego County, California, United States

Lead the strategy and planning of innovative and best in class galas and events Collaborate cross functionally to ensure athlete/mission first execution.

San Diego County, California, United States

Develop mission first marketing strategies to manage donors and cultivate relationships for acquisition and retention. Grow annual revenue through direct appeals and integrated campaigns leveraging traditional and digital marketing tactics.Create a donor management program to identify donor segments and annual communication touch point strategy. Collect and analyze data to identify trends in behavior and correlations with specific programs.

Greater San Diego Area

Redesign and grow peer-to-peer fundraising program by deploying best practice and competitive research; develop a YOY strategy to grow revenue and engagement, delivering growth above 50%. Develop marketing campaigns to recruit and keep fundraisers connected to the mission and aligned with overall vision.Develop and launch CAF School Program to teach the importance of diversity, inclusion and philanthropic minds in k-12 schools.

Greater Los Angeles Area

Develop the brand positioning and messaging strategy the for premium ticket product line. Collaborate with the creative team to develop marketing materials and distribution strategy. Identify opportunities to enhance the gameday experience, from home to seat through newsletters to ensure a frictionless gameday experience and activations to compliment the gameday excitement.Develop and implement an integrated marketing plan to drive sales of team-held single game tickets and grow the SoFi Stadium waitlist database. Manage implementation across all marketing platforms and track effectiveness.

San Diego, California

Design and execute the go-to-market strategy for the Complete Care category. Mine industry, customer and employee data to identify industry trends, needs and barriers to entry. Create a value proposition and a customer experience to differentiate Petco, increase brand awareness and grow market share. Led cross-functional teams during multi-channel marketing initiatives and used data to evaluate each campaign’s performance and impact.

Greater San Diego Area

Manage the Companion Animal, Supplies and Services go-to-market strategy, key initiatives, and national events from concept to completion. Develop integrated marketing plans to create a differentiated customer experience ensuring measurable objectives to optimize sales. Collaborate with key vendors to develop joint marketing plans. Design marketing agreements and negotiate contracts. Spearhead strategic partnerships programs to differentiate Petco in the market. Develop integrated marketing plans to ensure flawless omni-channel execution.

Littleton, Colorado

Provide expert strategic direction for major clients across a variety of industries, offering specialized counsel on their sponsorship portfolio to increase brand reputation and deliver incremental revenue.Accurately analyze and convey the real market value of each investment, helping clients understand their ROI and optimize their approach.Evaluate sponsorship effectiveness using strategic insights to measure against key performance indicators and presented results to clients to help refine current partnership.

Miami Gardens, Florida

Manage 40+ corporate partnerships for the Miami Dolphins, (including the team’s naming rights partner Sun Life) representing more than $19M in sponsorship revenue.Work with brand and agency partners to collaborate on strategies to leverage team marks, logos, and contractual benefits to ensure partner success and retention.Cultivate strategic partner relationships and championed co-branded marketing initiatives; led internal communication around all these programs and delivered annual campaign recaps.Manage seasonal intern program to attract and retain top talent.

Denver, Colorado

Manage a multi-million dollar sponsorship portfolio and activation budget. Create regional and national in-market campaigns, leveraging team marks, logos and athlete likenesses, to raise brand awareness, promote B2B and B2C customer loyalty and increase revenue. Develop company policy for allocation, distribution and ROI for event/venue tickets. Built on-line system to track usage, attendees and hosting outcomes.Collaborate with Corporate Social Responsibility to identify nonprofit partners and celebrate them with group tickets, player appearances and special events.