Helen Feber, Ccap Iii is a Customer Marketing & Advocacy Expert | 2022 CustomerX Industry Achievement Award |2023 & 2022 TOP100 CMA Strategist | "10 Most Influential Women Leaders of 2021" award winner at Referential, Inc.. Colleagues describe them as "Early in my career, one mentor advice me to hire people smarter than me, and that's exactly what I did when we decided to work with Helen and the Referential team. They have taken the Tripwire Customer Advocacy Program from its infancy to a well-structured program that delivers results. Helen has a very acute understanding of how to engage with customers so they feel appreciated, while at the same time addressing the needs of sales, marketing, R&D and product management… Show more" and "Helen is a consummate professional and has in-depth knowledge of reference program systems and best practices. Her metrics and reporting skills are beyond compare. She and her team have provided a great deal of value to our reference program. The program would not be the success it is without their expertise."