I lead our Commercial strategy and execution, driving revenue growth and market expansion. My focus is on empowering businesses, and the team to reach their creative potential and lead with innovative solutions, driving positive change and growth within and beyond our organization. My role involves:* Crafting and implementing innovative commercial strategies that align with Rare's vision and goals, ensuring sustainable growth and market differentiation.* Market Analysis. Identifying and capitalizing on new market opportunities, forming strategic partnerships, and expanding our client base.* Enhancing customer engagement and satisfaction through tailored solutions and exceptional service, driving long-term loyalty.* Leveraging data-driven insights and creative approaches to unlock new revenue streams and optimize existing channels.

I support individuals, companies, and teams in unlocking their creative potential and fostering innovative leadership. Using personalized approaches and creative techniques, I inspire and empower leaders to think strategically, solve problems creatively, and lead with vision and passion. My goal is to drive positive change, personal and organizational growth through authentic, creative, and transformative leadership.

I am responsible for demand generation for new business, with a focus on the LATAM and Brazil regions. My duties include creating and managing a variety of marketing campaigns such as webinars, ebooks, blog posts, and paid media to generate new leads.My goal is to drive growth and engagement by leveraging innovative marketing strategies tailored to our diverse audience.