Helene Venge Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Jobindex is the largest online job portal in DK with 500,000+ active users. Responsible for the marketing function, reporting to the CEO, and managing 12 people. Oversaw all BTC and BTB campaigns, branding, content, creative concepts with internal and external creative partners, and media planning with media agency (search, social, display, TV, cinema, print, OOH). Budget management and annual brand & marketing planning as well as commercial planning with Sales.I left my job at Pandora for this one. However, it was an unfortunate decision - JobIndex and I weren't a good fit so we parted ways.

Copenhagen Metropolitan Area

Part of the CMO Office, I was responsible for setting up, manage and continuously develop Pandora’s new internal marketing academy. My primary responsibility was to build strategic marketing capabilities in Pandora’s large, global marketing organization, in collaboration with the global senior marketing leadership and external partners and suppliers.Ultimately with the purpose of improving marketing performance and results in alignment with overall business/brand strategy and inspire the marketing organization to learn, innovate, and deliver better strategies, solutions and experiences for the benefit of our target audiences and the Pandora brand.Some of my results include: Delivered digital marketing training for the 350+ strong marketing organization across 80+ countries. Developed training in Search Marketing, Brand Building, and Integrated Marcoms. Established the Academy’s 2021-2022 goals, roll-out plan and budget.

Tønder, South Denmark, Denmark

I led all marketing for the Mens and Women's divisions globally, from strategy and planning to in-market implementation, across all touch points from trade, retail to consumer marketing. In addition, I developed the annual overall marketing strategy as well as managed brand tracking and other key sources of insights.My responsibilities included:- Defining the annual and seasonal priorities and the Go-To-Market strategy for each, in line with business objectives and brand DNA.- Aligning stakeholders inc merchandising and regions. - Setting campaign objectives and marketing KPIs, including channel-specific requirements (trade, retail, wholesale, online), and allocating budget accordingly.- Leading cross-functional team and agencies in the development of the campaigns inc media-specific content and executions (ATL, BTL, offline, online), inc product, creative, digital, social, retail.- Evaluating and sharing campaign results and learnings.- Continuously improving ways of working and lead development and implementation of effective cross-functional processes- Manage marketing research & analysis incl. brand tracking .- And not least: Driving a more strategic use of marketing, changing marketing's role from tactical campaign producer to strategic partner to the business.

Zürich Area, Switzerland

Worked as interim Head Of Digital at Triumph International for long periods of time from 2011-2018. Developed and rolled out the brand's first digital marketing strategy and helped modernise and professionalize the overall marketing model. This led to an upgrade in digital capabilities, clear and firm strategic focus, and aligned global and local plans, activities, and KPIs. My work included strategy and implementation of strategy for website, social media, search, and email marketing. I set up full-funnel KPI framework (reporting and learnings), and managed campaign development and execution, team, agency and budget, and process design and implementation. In addition, I put in place stronger collaboration between Marketing, Product, and Design and helped develop and roll out a revised brand personality and positioning internally and externally.

Copenhagen Area, Denmark

Brand, Marketing and Digital Marketing management services. Interim, freelance, and project based. International as well as locally in Denmark. Also as sub contractor.- Brand/Marketing strategy projects and implementation. - Marketing process management (E2E, GTM, 360 orchestration).- Marketing capabilities building and training- Interim brand & marketing managementPls visit www.switchmodeconsulting.com for further information, methodology, tips, articles, cases, and downloads.

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

Responsible for all marketing activities and budget for Telenor (prev. Sonofon, Tele2, and Cybercity), revitalising overall marketing strategy, defining brand positioning requirements and process. In charge of creating the overall positioning, marketing strategy and campaign strategies, optimizing marketing ROI, leading and developing the marketing department, and managing advertising, media, digital, production agencies.

Billund, South Denmark, Denmark

General management and P/L responsible for LEGO Factory, which was the LEGO Group's consumer customization business that allows LEGO fans around the world to custom-design, share, and buy their unique LEGO sets online. Being unique in the field and one of the few advanced consumer customization offerings in the market, we operated in often unknown territory where 'constant Plan B' and 'do it wrong quickly' was the business mode and we defined the rules on how to manage large-scale consumer customization, co-creation, and user-driven innovation in practice.

Billund, South Denmark, Denmark

In charge of revenue, marketing, and channel management for LEGO Factory (see above). Being a new business unit, I focused on making it operational. This included refining the operational set-up, validating budgets, designing the marketing team structure, establishing business processes incl product development process and go-to-market proces, and orchestrating the strategic direction for the following 3 years.In parallel, the marketing team and I drove the ongoing commercial activities to achieve financial and loyalty targets. This team was responsible for managing the activities in collaboration with numerous internal and external partners, including our users.

Brussels, Brussels Region, Belgium

Management of the Levi's brand in the digital area incl digital innovation and marketing. This included continuous development of the European website, pan-European and local digital campaigns, cross-media programs, ecommerce development, and direct, online and mobile marketing. Responsible for strategy, execution, KPIs, agencies, a small team and the European digital marketing and ecommerce budget, member of the European marketing leadership team reporting to European marketing VP.

Brussels, Brussels Region, Belgium

Responsible to developing and managing one of the Levi's® collections/product lines, Levi's® Vintage Clothing. This included developing line plan and architecture, volume and profit goals, working cross-functionally with design, supply chain, sales, local offices. Also responsible for sell-in, trade and consumer marketing tools such as Look Books, Press Kits, and website.

Copenhagen, Capital Region, Denmark

Responsible for building the brand in the Danish market place, development and implementation of marketing & communications/PR plans and programs, agency management, working cross-functionally with Sales, Retail, Merchandising, the other Nordic countries, and EMEA HQ.

Copenhagen, Capital Region, Denmark

Responsible for developing and delivering marketing plans and programs for part of Sony Music's Intl portfolio on the Danish market: Setting the volume and profit goals, establishing the appropriate channels for optimised ROI, agency management, and working cross-functionally with sales, promotion, and event marketing.

Copenhagen, Capital Region, Denmark

Coordinated the activities of the Danish Music Council’s publishing arm, from co-authoring publications, working with contributors and printers to sales (direct and via re-sellers) and promotion. Co-author and editor of the book “Labyrinten” (“The Labyrinth”), a guide to music recording and publishing contracts (1995), the first of its kind in Denmark.

Master Of Arts - Ma, Communication And Rhetorics

Ba, Social Science, Humanities

Diploma Of Education, Process Facilitation

Facilitation of processes: Strategy, team development, collaboration, innovation and other processes that bring about change and progress.

Prince2®

Course, Process Consultant

4-day course with specific focus on processes around robotic process automation (RPA).

Diploma Of Education, Adult Learning, Pedagogy And Training Techniques

Facilitation, feedback, coaching, participant activation, and learning strategies.

Human Resources Management/Personnel Administration, General

Diploma Of Education, Advanced Military Intelligence

Diploma Of Education, Language And Psychology

Diploma Of Education, Forensic Linguistics

Nlp Communication

Leading Teams

Managing Specialists

Diploma Of Education, Marketing Management

Certificate, Creative Thinking Led By Edward De Bono

Diploma Of Education, Corporate Identity

Diploma Of Education, Direct Marketing

High School Graduate

Spent a year at high school in the US during this time.

High School Graduate

Education record