Helen Liu Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Study content and content strategies to better understand the needs of clients, different industries and their target audience
• Develop Chinese content that will help clients raise brand awareness, generate leads, and drive conversions
• Understand different clients’ brand requirements, tone and manner, and language styles. Curate, and create content (articles, advertorials, etc.) for Chinese social media platforms
• Translate and proofread Chinese content (website, brochure, press release, CEO‘s letter, etc.) for English based clients
• Compose Chinese Ad Copy for Social Media (Facebook & Instagram) and SEM Campaigns
• Manage the workflow to ensure that quality content is produced in a timely manner

Vancouver, Canada Area

• Planned and designed strategic marketing plans for various projects including product promotions and events
• Produced creative and fresh contents and well-written copy for social media platforms as well as various media channels
• Generated leads in event planning for over 20 talks, seminars, trade shows and sponsorship events that potential clients attended
• Organized a charity event which over 1000 people attended, from early stage planning, marketing materials preparation, negotiating deals with vendors, venue coordination, etc
• Prepared company's branding and promotion materials from copywriting, proofreading, graphic design, production and final delivery
• Developed key relationships with vendors, ensuring proper advertising execution

Vancouver, Canada Area

• Managed multi-projects with high efficiency and excellent performances
• Coordinated with internal departments (merchandising team, buyers, HR, store staff) regarding their advertising and promotional requests
• Responsible for company's recruitment marketing plan and execution, helping T&T transform its brand image through both traditional and digital channels
• Worked with product development team members to optimize and develop package design for T&T Brand products
• Prepared internal communications materials for over 5000 employees across Canada, bridging CEO and executive team's messages with staff
• Managed T&T's official social media accounts including Facebook and Instagram. Generated creative and interactive contents to engage with increasing online customers

Vancouver, Canada Area

• Drafted and proofread marketing, advertising and website copy that was engaging and successful in conveying branding ideas
• Arranged media interviews for internal R&D project leaders and talents, as well as maintained media relations
• Planned and coordinated company’s events through the year, including China-Canada Business Forum, Social Light Conference, Women in STEM Talk, 3rd Year Anniversary, Technology Forum, etc
• Prepared branding materials including brochures, reports, presentations for internal and external use
• Maintained effective internal communications with offices located in East Coast

Beijing

• Served international clients in the areas of high technology and real estate, including Marvell, Mellanox Technologies and Lianjia
• Key player in the account team on executing plans, including copywriting, oral presentation, creative contents, event coordinating, media monitoring, communication reports, translating, etc.
• Responsible for making market research and analysis for Marvell regarding IoT and chip design industry, developing effective & creative communication strategies and annual plan
• Involved in the Lianjia marketing campaign project, took part in making strategic plans to help the brand reach target audiences more efficiently

Beijing

• Served several clients in the field of fashion, E-commerce and home appliances
• Responsible for managing monthly brand promotion projects for Oulin, leading a team of four to develop creative communications plans and executed them strictly in accordance with timeline
• Completed five monthly brand promotion plans execution and received client’s positive feedback
• Managed official social media account and advised on promotion strategies in Fashion Run marketing campaign, in order to achieve client’s sales goal
• Maintained client relations on a daily basis and responded to requests in an efficient way
• Key player in the project team regarding copywriting, press releases, brainstorming, creative process, planning, internal communications, etc.

Master Of Arts - Ma, Global Communications

Master Of Arts (M.A.), International Journalism

Bachelor Of Arts (B.A.), Journalism And Communication

Exchange Student, Communication And Technology