"How does this benefit the viewer?" That's the premise for everything I produce, publish, and share, and it's a question I often ask my coaching clients.As a performance coach and weather content consultant with HellerWeather, I primarily work with broadcast meteorologists and local television stations who appreciate the guiding hand of a communications expert and mentor.My career has always focused on finding innovative ways of effectively communicating weather information that serves the local community. During training sessions with clients, I share my experience and knowledge in:• Integrating advanced computer graphics such as augmented reality• Establishing best practices for daily and severe weather coverage• Defining successful strategies for digital weather coverage• Producing award-winning half-hour weather specials• Coordinating marketing projects and community partnerships• Promoting weather education in local schoolsI am an active member of the National Weather Association and American Meteorological Society and recently served as chair of the AMS Board on Broadcast Meteorology. I am a frequent presenter and panelist at professional conferences, and I previously served on the leadership committee for the Integrated Warning Team workshops at the Houston-Galveston National Weather Service.All with one goal: keep our communities safe from severe weather and help people live a happy, healthy life. You can read more about my weather coverage philosophy in a short ebook called, "The Fundamentals of Effective Weather Communication." Download a free copy through my website: www.hellerweather.com/fundamentals