🚀 Garima Singh Email & Phone Number

Kitchener, Ontario, Canada

Kitchener, Ontario, Canada

• Spearheaded the overhaul of a B2B SaaS and B2C e-commerce desktop web application resulting in an increase in conversions by reducing user drop-offs during the checkout process.• Worked closely with key stakeholders like Montreal Port Authority and Canadian Space Agency and presented designs during product demos and gathered feedback.• Operated in fast-paced environments with uncertainty, within a growing company and designed interactive & web and mobile applications with intricate user workflows.• Conducted a UX audit to analyze and identify inefficiencies in the user flows and understand the pain points of the users. Reimagined and enhanced the end-to-end user experience.• Conducted user interviews to understand the pain points and needs followed by ideating and proposing solutions that drive impact and growth opportunities.• Led a product's end-to-end design — including user research, wireframing, prototyping, visual design, copywriting, and design system contributions and collaborated closely within an agile team of ~12 cross-functional professionals (FE and BE engineers/developers, Product and Project Managers).

Waterloo, Ontario, Canada

Chandigarh, India

• Designed an online competitions platform, achieving 4,000 monthly visitors, ~3,500 total paying users & 50+ industry experts on our panel over 2 years.• Established a Design System, enforcing brand consistency and accessibility, which led to a 10% reduction in UI-related development and iteration time.• Tested our initial hypothesis by building a web prototype using WordPress, Elementor, HTML & CSS, which achieved 1,000 registrations in 2 months.• Refined product strategy through user research data - including A/B tests, user feedback, interviews & surveys, leading to a 25% reduction in operating costs.

Mohali, India

• Conducted in-depth research of the user's needs, wants and desires.• Conceptualized designs during collaborative design sprints and iterated on designs based on client feedback.• Facilitated collaboration with cross-functional partners - project managers, engineers, clients, & designers.

Rostock, Germany

Interactive Media Management - Interaction Design, Distinction

It Project Management, High Distinction

Bachelor Of Architecture - Faculty Of Design And Fine Arts, First Division