Collaborate with design teams to create a brand strategy and visual identity decks that tell the clients’ core mission and story Design beautiful and functional print, packaging, retail, and digital pieces that satisfy the clients’ desires and needs Contribute to team meetings, brainstorm sessions, client presentations, project management systems, and other design process steps to create a human-centered solution

Create brand manuals, brand elements, and consistent branding language for four diverse fresh food and wellness marketsDesign & create original graphics & visual communication for internal & external collateral, documents, websites, e-commerce, and social mediaWork collaboratively with digital media teams, perishable & non-perishable directors, store managers, owners, investors, and community members to achieve efficient outcomes

Cultivated an inspiring, innovative, compelling, resourceful, and well executed visual environment that genuinely connects with the customerExecuted large and small scale window & interior displays that meet the brand standards, timelines and budgets Understood & communicated the importance of trend and style that is brand reflective

Design vital brand experiences for hospitality & retail clients including visual merchandising, identity elements, & marketing

Design weekly advertising campaigns that adhere to key design layouts, typography elements, and technical methodologiesDesign graphics for digital medias including web, email, tv, and social media for multiple stores across the nationDesign large & small format prints including banners, posters, packaging, and POPs that embrace brand guidelines and directives

CONCEPT - Understand the process of hot & cold press mold making, including wax pushing, casting & carving, uses for bronze sculptures, jewelry fabrication, brass appliqués, & silver décorCOMMUNICATION - Collaborate with 30+ year experienced fine art designer & President of B&D Fine Art, Inc to achieve desired results

Design & build bimonthly visual merchandising brand decks & propsConcept & design custom fixtures for retail market to display productManage merchandising team to yield high productivityAssist in managing merchandising budget for cost effective resultsCollect & analyze customer behavior, team member feedback, & visual data

BRAND IDENTITY - Responsible for the appearance & organization of the selling floor, stockroom, & fitting rooms - Assist team in stocking, shipping, receiving, & protocol duties of all areas of merchandise SALES - Meet & exceed daily sales goals while utilizing various sales techniques of up-selling, handling special requests, promoting membership benefits, & complying with POS policies COMMUNICATION - Promote excellent customer satisfaction with extended product knowledge & fast turnaround while building strong client relationships

CONCEPT - Team member who designed & executed intricate retail displays for 11,200 sq. ft space as outlined in the seasonal brand guide - Installed daily & seasonal displays in timely & organized manner to achieve store goals - Upheld high quality craft standards using detailed construction & resourceful materials