Tyro (ASX:TYR, market cap $427m): A board-facing role, part of the marketing leadership team, and leading 6+ talented humans that are brand leaders, creatives, and content creators. I lead the charge for brand strategy, stewardship, campaigns, content, social, influencers, creative PR and more. When running Studio, I am spearheading creative and production workflow, interrogating briefs, managing internal and external creatives, quality control, creative tools and team enablement across Direct Marketing, Partnerships, Packaging, Retail, Digital, Employer Brand, XLT and more

Invited to judge the best of the best advertising and marketing campaigns either Asia-Pacific and/or Australia

B&T Women Leading Tech Finalist (Marketing Category) four years in a row, from 2020 to 2023. I’ve also been judging B&T awards for a few years now across its portfolio

Intuit (NASDAQ:INTU, market cap $161B, QuickBooks, MailChimp): A NASDAQ-100 fintech company with customers who are regular mums and dads that run your local restaurants and cafes. I’m tasked with capturing the hearts and minds of 160+ countries via TV, billboards, BVOD, digital and social media, while influencing Accountants and Bookkeepers.I’m in multi-market marketing leadership teams across Australia, Global and ‘Rest of World’ partnering with Marketing Directors, Segment Leaders and VPs across the globe.

A Tier 1 Global Creative Advertising AgencyAchievements:■ Effies Award finalist for Canon (New Product or Service, and Digitally-led Ideas)■ Successful roll out of Commonwealth Bank’s Colonial First State brand strategy and for its integrated brand campaign ‘Be Ready For Next’ which engaged executive stakeholders, delivered increased unprompted brand recall (higher than previous 3 campaigns), increases in other key metrics across TVC, Digital, Social, Employee and Adviser (B2B) communications■ Leo Burnett Employee of the Month (within 6 months of employment)Clients: Colonial First State, Canon, Samsung, Diageo, CommBank (Strategic Projects), Red Rooster, Oporto

In 2013 I joined a creative agency called Tongue, which merged with a martech/digital agency called DT and became AKQA. Achievements:■ 1 of 5 finalists for mUmBRELLA Achiever of the Year■ Shortlisted for B&T 30 Under 30■ Won multiple awards for campaigns/effectiveness for Audi, including developing Audi’s award winning sponsorship strategy which led to a finalist for mUmBRELLA BEfest Best Use of Sponsorship with a 6:1 domestic ROI, a dominant 38% share of voice, and increased brand diagnostics for innovation and luxury. ■ Winning 10+ campaign effectiveness awards for Telstra from 2013 to 2015 including ADMA AC&E finalist for Customer Retention Or Loyalty Program for Telstra Thanks Loyalty 2014, with a Net Promoter Score increase of 1.8■ Chosen as one of six agency leaders to join Telstra’s Future Marketer Program■ WPP/STW Women In Leadership Award 2015Clients: Audi, Suncorp (Suncorp Bank, AAMI, GIO), Bupa, Optus, Caltex, Disney, Pernod Riccard, Tourism Australia, Salvos and Cancer Council.

In 2013 I joined a creative agency called Tongue, which merged with a martech/digital agency called DT and became AKQA. Clients: Audi, Telstra, Suncorp (Suncorp Bank, AAMI, GIO), Cure Brain Cancer, Caltex, American Express, AHL (eVent Cinemas, QT Hotels), About Life, Australian Rugby Union and more.

1 of 5 Finalists for mUmBRELLA Under-30 Achiever of the Year, the only finalist that was not self-employed or started their own ad agency. Under my maiden name ‘Stephenie Ho’.

While I was at a creative agency, I was 1 of 6 strategic agency partners to join the Telstra Future Marketer secondment and working on-site to help write business cases and pitch ideas to the Executive team.

■ Responsible for launching the agency’s digital department including P&L management, strategy department resource management and scope of work contracts■ Drive new business proposals and foster organic growth in digital accounts■ Design and facilitate digital workshops across clients, stakeholders and internal staff■ Coach and mentor a team of seven around strategy, creative and production ■ Drive and demonstrate integration between digital and traditional PR campaignsAchievements■ Received an Asia-Pacific HotHouse Leadership Award among 20 candidates within the CMGRP Pty Ltd companies.■ Received a transfer with the Hong Kong digital headquarters■ Exceeded production revenue KPIs by 200%■ Led and drove new digital capabilities across the agency, notably in-house digital design and video capabilities■ Drove award-winning in-house video content that secured 3,000+ pieces of media coverage, including prime-time broadcast newsClients: Lenovo, Pfizer Animal Health, Kensington, White Ribbon, Nespresso, NETGEAR, Holiday Inn Australasia (IHG), Concur, NAVTEQ, Suntech, www.oo.com.au, Tourism Australia, Hyundai, Nutricia, Kensington, Progress Software.

3 Month Freelance Contract■ Strategy, social media and app analytics for Coca-Cola's 'Share A Coke' campaign■ Production and strategy for Microsoft's 'Imagine Cup' video web series■ Content production for Microsoft's social media channels■ Web and social media analytics for Microsoft's 'Edge of the Internet'Clients: Coca-Cola ('Share A Coke' campaign), Microsoft, Dell, Nokia, Schick

Australian Electoral Commission and Equal Opportunity for Women In Australia (now Workplace Gender Equality Agency)

Also known as www.boredofstudies.org, this role allowed me to experiment with the online space. It also armed me with my foundational understanding of community interaction and the value of engaging content.