Tasmin Singh Email & Phone Number

San Francisco, California, Us

- Built and developed a geographically distributed team of seasoned Enterprise and Strategic Customer Success Managers from the ground up- Proactively manage team’s multi-million ARR upsell, cross-sell, and renewal opportunity pipeline to exceed net growth and retention targets across multiple quarters -Trained team to autonomously lead account management and customer value-centric activities in their books of business including mutual success plans, executive business reviews, building use cases for green field products, and mitigating churn in addition - OKR owner of new global product initiatives with 120%+ goal attainment - Introduced and implemented a new 30-60-90 onboarding program for CSMs- Continuous cross-functional partnership with Marketing, Sales, Product, Engineering, and Finance teams in service of the voice of the customer- Served as a mentor for company-wide mentorship program several times

San Francisco, California, Us

Co-founded largest employee resource group at the company with a focus on personal and professional development of women. Successfully pitched several ideas to internal C-Suite including new fertility stipend and external spokesperson for the ERG

San Francisco, California, Us

- Top net-grossing Enterprise CSM in FY2021 with all renewals closed as multi-year contracts- Pioneering CSM in selling a new marketing personalization product offering. Authored enablement materials and coached teams company-wide to sell this product

Austin, Tx, Us

- Proactively manage a client roster including multiple Fortune 100 companies through business reviews, product enablement sessions, and strategic consulting engagements- Drive customer scorecard initiative including standardizing data collection, reporting, and recommendations for the department

Sunnyvale, Ca, Us

- Execute international marketing, content, and speaker recruitment for over 30 strategic developer community engagement events in 10+ markets ranging from casual “meetups” to 1,000 attendee conferences resulting in brand awareness & product adoption- Partner with new and existing clients (mobile developers, product managers, marketers, and growth teams) to help them grow, measure, and monetize their app portfolios using the Flurry analytics platform. Develop educational materials for new features.- Most viewed writer on Quora for relevant topics such as user retention, metrics, and Flurry- Oversaw the go-to-market plan for the Flurry app launch, defined app positioning and key messaging and conducting UX interviews to optimize user experience

Sunnyvale, Ca, Us

Yahoo Live:-Managed end-to-end program and marketing effectiveness analytics for Yahoo Live (a daily live-stream concert series) for 200+ global territories and hundreds of millions of streams -Refined the expected stream and revenue model for second year contract negotiations with Live Nation in partnership with Legal and Finance-Served as the source of truth for metrics published externally in press releases, earnings calls, and Billboard award submissions - Liaised between marketing and product teams to identify instrumentation issues to solve revenue and video stream reporting problemsYahoo Marketing:- Measured ROI of marketing campaigns reported to Finance and CMO to evaluate marketing budget decisions- Owned multiple product KPI dashboards from data requirements gathering to visualization to automation - Implemented custom targeting for numerous corporate campaigns served to 100 million+ unique users -Marketing effectiveness reporting highlighting incremental conversions across channels such as email, display, SEO, mobile, and social conveyed to marketing managers and channel partners to drive changes in the marketing mix

New York, Ny, Us

-Analytics reporting and strategic insights research for clients including 24-Hour Fitness, Adobe, Charles Schwab, Juniper, Nestlé, Microsoft, PayPal, Shell, Starz, TracFone Wireless, and Qualcomm-Real-time crisis communications monitoring and reporting

Sunnyvale, Ca, Us

- Analyzing and reporting Yahoo! corporate reputation analysis metrics for monthly and quarterly reports delivered to the Board of Directors as well as all VP level executives- Benchmarking and evaluating campaign performance metrics for various product, marketing, and PR teams - Ad-hoc performance metrics of various Yahoo! properties, based on metrics including reputation driver impacts, sentiment analysis, share of voice, and campaign messaging evaluation

Santa Monica, California, Us

Illumination is the animated family entertainment production division of NBC Universal that produced “Despicable Me” and “Hop”- Responsible for creating an internal interactive trend tracking system - Maintaining competitive release movie calendar via various trade sources - Performing research for pre-production and production stage projects for use in executive meetings - Script coverage (analyzing scripts for writers’ strengths and potential fit for company projects)

Ba, International Relations (Political Science)

Semester Abroad

Marketing, E-Commerce