• Overall digital marketing strategy and execution.• Concentrated primarily on SEO/SEM strategy, management, and optimization (Google Ads).• Regular maintenance and retooling of Google Keywords, audiences, and ad content.• Responsible for researching and reporting on new marketing opportunities.• Researched, created, and maintained competitor analysis data base.• Created and populated various marketing reports from Google Analytics and other sources.• Extensive copywriting experience - website content, blog posts, and landing pages.• Link building, coupon code creation, and oversight of website banner advertisements.

• Oversaw comprehensive digital marketing efforts.• Organic content curation for Facebook, Instagram, Twitter, and Linkedin.• Paid social media advertising for Facebook and Instagram.• Responsible for all SEO/SEM efforts (Google Ads and Google Analytics).• Created and updated reporting for all digital marketing channels.• Email copy writing and website content creation.• Responsible for maintaining company e-commerce and physical gift stores.• Product ordering, inventory management, and new product research.• Assisted in planning and coordinating public events and other tourism.• Managed day-of logistics for large-scale public events.

• Oversaw key digital marketing strategy for a digital marketing agency.• Worked with domestic and international non-profit and for-profit clients.• Managed accounts and digital marketing strategy for multiple clients.• Curated and oversaw social media content creation (Facebook, Twitter, Instagram, ext..)• Managed SEO/SEM accounts both in-house and for multiple clients.• Regularly responsible for reporting and review of multiple channels.• Oversaw lead generation and fundraising paid social media campaigns.• Led meetings and discussions with clients in order to achieve marketing objectives.

• First person of contact for all matters related to on-campus student organizations.• Served as the liaison between student organization and university administration.• Oversaw budget distribution and expense approval for student organizations.• Regularly communicated with student organizations to review issues and requests.