• Led and created the company’s first Design System based on Atomic Design methodology• Led the Web Accessibility Initiative to evangelize diversity and inclusivity.• Redesigned the Teach Away marketing website with a content marketing specialist. Increased monthly organic traffic by 43%, from 108K to 254K (June 2018 to Dec 2019).• Redesigned the University of Toronto TEFL and I-House Berkeley course product pages and checkout flows. Increased Online Learning revenue by 26% after 10 months.• Designed the Database Access feature that allows schools to directly reach out to potential job candidates. The feature became the deciding factor when closing new school clients.• Organized the weekly designer show and share, increasing visibility and communication between designers on different teams.• Worked closely with cross-functional teams: sales, marketing, software engineers. Evangelized and implemented UX/UI design process in development process.

• Designed and project managed Navilution Cortex, a tour development software for AudioConexus's GPS-triggered audio commentary system. The company was acquired 2 years later.• Designed and project-managed Cloud Claim, an insurance claims management software for APP Tech. Created user stories, workflows, wireframes, mockups, prototypes, and conducted usability testing and QA.• Designed the Libro Credit Union’s mobile banking app, the largest financial institution in London, ON, with 15,000+ downloads.• Collaborated with designers, engineers and development teams to refine user experience and ensure pixel perfect implementation.

• Designed 30+ dental website templates for Bitebank's proprietary CMS. 6 designs were amongst the most popular templates used by the clients.• Designed the custom websites for Canadian Dental Protective Association and Ottawa Dental Society.• Designed the custom websites for Texas City & League City Family dentistry, Imagine Dental.• Designed the Patient Management Software and Appointment Scheduler with another designer.• Collaborated with Sales Reps to pitch and close new clients with custom website designs, with closing rate above 40%.• Collaborated with Account Managers to understand and customize clients’ websites according to their needs.

• Designed the weekly sales flyers, posters, banners, TV ads assets for T&T Supermarket’s stores in Ontario, the largest Asian supermarket chain in Canada.• Assisted Senior Designers in their design process that included: research, assets, and print collaterals.• Translated copywriting between Chinese and English for bilingual design projects.

• QAed the Pencil for Kids website, a non-profit organization that provides educational opportunities for children in Africa.• Designed an infographic on the smartphone usage in the Toronto Financial District.