Member of a European network of independent consultants. My specialization within the group was market research and consumer insights.

Acting Insights Lead, Consumer Insights & Brand Strategy team. Led a number of global research projects and several internal digitalization efforts across the brands Tommy Hilfiger and Calvin Klein.

'Fabula' is Latin for story, and at Fabula we used a storytelling-based feedback ethnographic research method called ‘active sensemaking’ to help our clients reach a deeper understanding of the experiences of their main internal stakeholders and use this feedback to improve organisational decision-making.

Together with my manager, I was one half of a duo providing strategic direction and day-to-day input and support to Space 10, the externally-run innovation hub of Inter IKEA in Copenhagen.My assignment included: building an innovation network/ecosystem comprising key internal and external stakeholders; contributing to building a culture of innovation/intrapreneurship within IKEA, including developing a more explorative and agile business development/innovation process; and identifying… Show more Together with my manager, I was one half of a duo providing strategic direction and day-to-day input and support to Space 10, the externally-run innovation hub of Inter IKEA in Copenhagen.My assignment included: building an innovation network/ecosystem comprising key internal and external stakeholders; contributing to building a culture of innovation/intrapreneurship within IKEA, including developing a more explorative and agile business development/innovation process; and identifying future trends and translating these into opportunity areas of relevance to IKEA in the short, medium and longer term.The Inter IKEA Group is the worldwide IKEA franchisor. The "concept" in my title referred to the IKEA Concept, which has three main components: the IKEA product range, the IKEA-owned and operated customer meeting points, and the IKEA symbols (the brand, trademark, trade dress, etc). As the franchisor, it is the responsibility of the Inter IKEA Group to continuously develop the IKEA Concept and ensure its implementation in new and existing markets. Show less

Led the design, execution, and delivery of strategic foresight/future trends research to key stakeholders across the IKEA world globally. Was also a core member of a cross-functional team within Inter IKEA tasked with finding ways to accelerate customer-facing digital transformation and innovation within IKEA.

Led foresight/future trends research within the Global Research Group. Was also a member of a cross-functional team within Inter IKEA tasked with finding ways to accelerate customer-facing digital transformation and innovation within IKEA.

Responsible for the implementation and operation of the global customer satisfaction survey of IKEA, and establishing and developing foresight/future trends research within Inter IKEA.

Including 3-month secondment with the Global Research Group, IKEA IKEA Systems S.A., Waterloo, Belgium (October - December 2008).

Senior staff member of a boutique agency working globally with top-tier consumer brands. Responsible for large, international projects (qualitative and quantitative).