Hernan Peña Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

- Oversaw execution of clients experiential marketing efforts both nationally and internationally, with a focus on Spanish speaking consumers.- Managed vendors providing on-site experiences for a large base of consumers and clients.- Provided support with external communication for multicultural marketing campaigns. - Supported client with data reports, valuations, planning documents, budgets and post-campaign summary presentations.- Provided assistance with internal administrative needs and overall account management for day-to-day client support.

Atlanta, Georgia Usa

- Developed successful marketing strategies for outreach events, including expos, conferences and trade shows.- Managed team’s external engagement calendar by coordinating and implementing strategies, presence and objectives.- Managed external supplier diversity events and partner-suppliers’ events held at The Coca-Cola Company.- Worked with in-house team to develop a Supplier Diversity App that will increase team’s outreach capabilities.- Supported the redevelopment of a business training program apart of the women empowerment initiative.- Managed potential diverse suppliers by identifying diversity certifications, capabilities and overall company profiles.- Point person for diverse spend program, reporting and project management function for supplier development program.- Tracked and manage prime suppliers’ diverse spend reports through an online data collection tool- Acted as the Supplier Diversity representative for diverse spend reporting engaging prime suppliers and managing reports.- Successfully increased diversity spend reporting by developing an outreach strategy to engage and train suppliers.

Master Of International Business, International Business

Education record

Business Administration And Management, General/ French

Activities and Societies: BDI, Bureau de l'International (Exchange Student Organization)

Master Of International Business, Internationalization Strategies And Processes Of Multinational Companies

-Performed extensive market research for an international trade company with global partners -Analyzed and monitored market conditions.