Helen Welch Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

• Responsible for ensuring all NZME radio strategies are operationalised and executed as planned. Develop and execute annual product plan for radio that outlines strategic priorities and key initiates. • Work with content, marketing and commercial teams to achieve radio audience and commercial targets. Achieved by day to day management of all aspects of the radio brands, stations and markets. Including constant review of market contribution, inventory contribution, operational efficiencies, revenue and yield. With a focus on any underperforming brands. • Manage the radio product portfolio to ensure we have the right mix of brands and initiatives in place to optimise for financial return.• Leadership of new product and initiative delivery end to end across radio including integrated products.• Development and management of strategic commercial radio partnerships to deliver incremental audience and revenue• Development of monthly financial performance dashboard for radio that outlines tracking to P&L and EBIT targets, recommending and implementing actions to address variances to targets.

Auckland, New Zealand

• Identified, developed and lead new to market creative media opportunities resulting in increased revenue generation.• Developed branded content initiatives with multinational clients. Identifying and creating creative opportunities, resulting in production funding and revenue generation. Delivering all contracted elements, obtaining repeat business.• Allocated appropriate resource design and management on all projects. Responsible for successful project delivery on all complex and strategic projects. Ensuring the project delivery is best in class and builds positive and long standing customer relationships that are mutually beneficial.• Built relationships with project stakeholders and clients to deliver on marketing objectives. • Improved, refined and upskilled the project management capability across the integration and sales teams. • Leadership of three direct reports in the project management team to ensure projects are delivered to the highest possible standard. Coaching, mentoring, motivating staff for development and upskilling. • Designed the KPI dashboards to ensure accurate and timely information distribution across the team, pipeline and pace, revenue tracking. • Responsible for The Bachelor NZ and The Block NZ ‘in program’ branded content with sponsors, ensuring client and producer satisfaction.

Vancouver, Canada Area

• Develop, execute and accountability for multiple marketing plans, including feature exhibitions, programs and other external events. Ensuring that the plan is conducted to the highest possible standard and over achieving of attendance targets.• Media planning and buying, ensuring best pricing on media buys and contract details are correct.• Developing and managing marketing budgets. Consistently stayed within budget. • Manage the production and distribution of creative and promotional material, in accordance with marketing plan and budget. Making sure the advertising and promotional material is on brand and on deadline.• Identify new advertising and promotional opportunities for Science World. Including cross promotional opportunities to expand our reach to new and existing audiences.• Analyse results and conduct market research to evaluate the success of marketing campaigns, providing recommendations for next steps.• Develop and execute all promotional opportunities to the highest standard and in line with Science World brand.• Developing and maintaining strong relationships with internal and external stakeholders, including working with media. • Working with internal clients and translating their needs into effective marketing strategies and tactics.

Auckland, New Zealand

• Presented, successfully negotiated and contracted all marketing licensing deals for clients. Resulting in securing revenue for the Network.• Worked with sponsors to develop their creative, marketing strategy and execution plans, which leveraged their sponsorship of programme formats with MediaWorks marketing department. • Managed marketing creative for all The X Factor NZ sponsors (Ford, McDonalds, Samsung, Coca-Cola), The Block NZ sponsors and The Great Food Race sponsors (Air NZ and Countdown) across all media.• Initiated, created and developed the brand guidelines for programmes. Including social media guidelines and brand use to create best engagement for consumers.• Brand management of all sponsor licensed material/products delivering on brand content for clients, network and the license distributor (domestic and international).• Created and provided content for clients to use on their digital platforms. Led work on the Samsung/The X Factor app, from creation to execution.• Responsible for The X Factor NZ, The Block NZ and Cadbury Dream Factory ‘in program’ branded content with sponsors, ensuring client and producer satisfaction.• Initiated and developed production project workflow and approval process with stakeholders. Ensuring all projects were delivered to budget and deadline.• Managed all sponsor activations at associated events i.e. The X Factor live shows and The Block open homes. Making activation/events a valuable property for future sponsorships.

Auckland, New Zealand

• Promoted to this role from Sale Marketing Assistant position.• Developed internal processes ensuring all sponsorship and promotional projects were of the highest possible standard, managed efficiently and on deadline.• Worked with creative team to generate sponsorship and promotional ideas across all media. Ensuring work is to deadline, to client brief, to budget, on brand and of the highest standard.• Production managed all MediaWorks Integration projects (animated & shoots), briefing creative, booking crew, dealing with budgets and working on set.• Developed new pricing matrix to ensure accurate quotes and competitive pricing.• Effective management of two staff members – ensuring development, coaching and mentoring.• Development of strong internal and external relationships with multiple stake holders.• Project managed the cross-media sponsorship of The Almighty Johnsons by Lynx and The X Factor USA by NZ Lotteries.• Implemented and project managed sponsorship and branded content within TV3’s New Zealand’s Next Top Model, Chelsea New Zealand’s Hottest Home Baker and Sunrise.

Auckland, New Zealand

• Monitored all key sponsorships for TV3 and FOUR ensuring all elements were executed effectively.• Development and implementation of client service management across all promotions.

Auckland, New Zealand

• Through effective client management became the key point of contact for all major clients.• Initiated effective communication channel between sales representatives, clients and the distribution warehouse. • Identified and developed new business ideas that translated into new business accounts.• Promoted to senior role assisting management and looking after major clients within 6 months of start date.• Presented Rockstar Supernova with their Gold Disc on stage at The Vector Arena – the first time an award was presented to a live audience.

Auckland, New Zealand

Bachelor Of Communication Studies, Television

High School

High School