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Erika W. is listed as Creator of future / GM, CMO, CXO, Board Member, Advisor at adidas, based in Bubenreuth, Bavaria, Germany. AeroLeads shows a work email signal at adidas.com and a matched LinkedIn profile for Erika W..
Erika W. previously worked as Global Vice President & General Manager at Adidas and Global Vice President Marketing and Brand, adidas Originals, Basketball and Collaborations at Adidas. Erika W. studied at Harvard Business School Executive Education.
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Erika has built a distinguished career at the intersection of brand, culture and commerce, transforming organizations from niche players into global powerhouses. With experience across brands like adidas, Google, PayPal, Toyota, Uber, and PlayStation, she is a visionary leader skilled in developing strategies that drive brand growth, build authentic consumer connections, and capitalize on emerging opportunities.As the Global Vice President and General Manager of adidas /// studio, Erika leads the go-to-market strategy, P&L, and business model for adidas’s initiatives in blockchain, Web3, gaming, and virtual goods. Her leadership spans product development, user experience, revenue strategy, partnerships, and communication, ensuring seamless execution across all initiatives.Her expertise extends beyond innovation. As the former Global CMO of adidas Originals, Collaborations, and Basketball, Erika led a global team of 90+, introducing the ‘New Age of Originality’ strategy. She forged partnerships with Gucci, Balenciaga, and Bored Ape Yacht Club, driving adidas’s cultural relevance with new audiences.In addition, Erika serves on the supervisory board for Tonies, a company revolutionizing interactive content for children. Her cross-industry expertise—spanning fashion, fintech, gaming, and tech—positions her as a well-rounded executive capable of driving digital transformation and brand innovation.A sought-after consultant, speaker, and advisor on culture, commerce, and emerging technologies, Erika helps businesses unlock their potential for both commercial success and positive social impact. Based in Nuremberg, Germany, she remains committed to uplifting communities, creators, and forward-thinking brands globally.
Listed skills include Integrated Marketing, Product Marketing, Marketing Strategy, Brand Management, and 46 others.
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Herzogenaurach, Bavaria, DE
Adidas /// Studio, our pioneering brand-led internal startup, propels us into the open metaverse with a robust go-to-market strategy and sustainable business model. We fuse Adidas Lifestyle and Sport with Web3, gaming, and digital platforms, reaching 138 countries. Notable collaborations: BAYC x Pixel Vault x Gmoney, Doodles, Art Blocks, Bugatti, BAPE.
Herzogenaurach, Bavaria, DE
Welcome to the New Age of Originality where culture has flatlined and being our most original selves will make the impossible, possible. Global CMO for Adidas Originals leading the world's most creative integrated Brand Comms team of 90+ globally across our portfolio of Originals, Partnerships, One-Basketball, New Luxury, Energy, Hype, Digital &.
Düsseldorf, Nordrhein-Westfalen, DE
Boston, US
RIVET is a brand that harnesses the collective economic power of Gen Z to fund youth-led social change. We work with companies to co-brand products & experiences, channeling funding from each purchase to the Rivet Fund for young changemakers. We work with NGOs to recruit and support young leaders from all over the world. We work with influencers who come.
Advisor to female founders spanning brand strategy, product portfolio planning, commerce, strategic partnerships, retail, integrated content, go to market planning and long-term brand building.
San Jose, CA, US
Erika served as the Global Head of Brand Innovation + Experience at PayPal, Venmo and the family of brands. We help everyone, everywhere access the digital economy. We reorganized around a centralized brand leadership function, pioneered a purpose driven strategy and developed two products to clarify our offering: a digital wallet for consumers and the.
San Francisco, California, US
Erika served as the Head of Brand Relevance at Uber, the most talked about challenger brand in the digital revolution. She joined during #deleteuber crisis to lead transformation for brand reputation through innovative partnerships, content programming + integrated activations. She developed Uber's purpose-driven partnership strategy that led to, for the.
Mountain View, CA, US
Director of The Zoo, creative think tankWorked directly with Google's most ambitious advertisers to develop digital-first communication strategies for their most important consumer launches. This includes the global reboot of JJ Abram's & Disney Star Wars film, Disney's Inside Out film, Netflix launch of Marvel franchises, Xbox holiday game slate, Toyota.
San Mateo, California, US
#1 console for 4-consecutive years and remains the #1 gaming brand globallyGlobal lead for Masterbrand launch of new positioning and brand idea, Greatness Awaits. Oversaw P&L (>$100M) for playstation 3, playstation 4 our accessories lines and publisher bundles. Oversaw strategic brand & product partnerships with the world's biggest publishers including.
London, Greater London, GB
Youth marketing to grow intent to buy among the next generation of automotive buyers. Established Toyota as #1 automotive brand among action sports enthusiasts. Campaigns: Sticky Pedal Crisis, Tundra, Sienna (Swagger Wagon), Prius launch Oversaw budget of $XXM annually and team of 3. Developed creative strategy, negotiated sponsorships/endorsements and.
Los Alamitos, CA, US
Sold to Motorsports Aftermarket Group
Arlington, VA, US
Led IT data migration for Boeing’s Anaheim campus executive and specialist project teams.
Other employees you can reach at adidas-group.com. View company contacts →
Michael Schrank
Colleague at Adidas
Greater Nuremberg Metropolitan Area, Germany, Germany
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IB
Igor Brkic
Colleague at Adidas
Herzogenaurach, Bavaria, Germany, Germany
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JE
Jeroen Evers
Colleague at Adidas
Portland, Oregon, United States, United States
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Shea Stone
Colleague at Adidas
Portland, Oregon, United States, United States
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GK
Guliz Kocabalkan Zalma
Colleague at Adidas
Istanbul, Istanbul, Türkiye, Turkey
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AJ
Anton Joseph
Colleague at Adidas
New York City Metropolitan Area, United States, United States
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ML
Mavis Lee
Colleague at Adidas
Amsterdam, North Holland, Netherlands, Netherlands
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AG
Audrey Gohman, Mba
Colleague at Adidas
Portland, Oregon Metropolitan Area, United States, United States
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SB
Selcuk Buyukozer
Colleague at Adidas
Portland, Oregon, United States, United States
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AC
Adeel Chaudhry
Colleague at Adidas
United States, United States
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Quick answers generated from the profile data available on this page.
Erika W. works for adidas.
Erika W. is listed as Creator of future / GM, CMO, CXO, Board Member, Advisor at adidas.
AeroLeads has found 1 work email signal at @adidas.com for Erika W. at adidas.
Erika W. is based in Bubenreuth, Bavaria, Germany while working with adidas.
Erika W. has worked for Adidas, Tonies®, Dpaa, Rivet, and Nove Alpha Park, Llc.
Erika W.'s colleagues at adidas include Michael Schrank, Igor Brkic, Jeroen Evers, Shea Stone, and Guliz Kocabalkan Zalma.
You can use AeroLeads to view verified contact signals for Erika W. at adidas, including work email, phone, and LinkedIn data when available.
Erika W. studied at Harvard Business School Executive Education.
Erika W. is listed with skills including Integrated Marketing, Product Marketing, Marketing Strategy, Brand Management, Marketing, Advertising, Strategy, and Digital Marketing.
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