- Created our SEO strategy from keyword research to content creation, on-page and off-page SEO, and technical SEO.- Carried out regular website SEO audits and troubleshooted issues directly (updating schema, fixing broken links, redirect chains, meta information, etc.) and with the help of our Web team.- Performed keyword research to maximize organic traffic in our on-page optimization.- Worked with and educated the content team to ensure the implementation of SEO best practices in content creation.- Wrote compelling and high-quality website Meta titles and descriptions.- Created an external link-building strategy by distributing content across different platforms.- Created guest posts for third-party websites, linking back to pillar content pieces on our website to help boost keyword rankings and bring relevant referral traffic.- Monitored redirects, click-through rate, bounce rate, and other KPIs.- Monitored daily performance metrics to understand SEO strategy performance.- Developed and executed comprehensive paid search marketing strategies to increase brand visibility, drive traffic, conversions, and revenue and profitability growth.- Set up LinkedIn and Google Ads, tracked budget spend and performance, and continuously improved our KPIs.- Established and maintained effective working relationships with coworkers and employees in other departments.- Collaborated with agencies, freelancers, community outreach organizers, and other vendor partners.- Stayed updated with the latest SEO trends, strategies, and algorithm changes.- Conducted A/B tests to optimize our main pages for conversions.- Achieved a remarkable milestone by generating $746,000 in opportunities in a year through organic leads, showcasing adeptness in driving business growth and customer engagement.- Spearheaded successful webinar initiatives, cultivating over 20 prospective leads, and contributing to the expansion of the company's reach and influence within the industry.