Marc Heymann Email & Phone Number

Barcelona Y Alrededores, España

Achievements and Responsibilities:- Spearheaded the Business Intelligence & Data department, reporting to C-level executives.- Managed a global team of BI developers, data analysts, and data scientists.- Fostered a data-driven culture to support company strategy.- Led initiatives in reporting, pricing, monetization, and experimentation.- Optimized LTV and retention, assessed payment risks, and predicted fraud.- Developed and deployed machine learning models.- Consolidated financial data, forecasted revenue, and sales.Key Projects:- Built a data warehouse from scratch, integrating over 20 data sources.- Implemented BI and visualization tools to aid strategic decision-making.- Defined and monitored KPIs, reports, and dashboards aligning business goals with data insights.- Enhanced web analytics tools for better business insights.

Barcelona Y Alrededores, España

I am responsible for providing information and insights based on data to the different stakeholders in the company (product manager, marketing, and C-level), as well as implementing and maintaining tools (in-house and 3rd party) that allow the stakeholders take business decisions based on data.I am managing the data warehouse, which I managed to build from scratch, as well as the BI and visualization tools. The data warehouse fetches and processes data from 20+ data sources.From the strategical point of view, I am responsible of defining the relevant KPIs, reports, and dashboard that measure the alignment of the business' goals to the actual scenario provided by data.I am also responsible for the maintenance and further development of the web analytics tools.

Barcelona Y Alrededores, España

- Lead qualification and scoring- Proposal design- Account management

Sant Cugat Del Vallès

Data-Driven Business Efficiency. The Ducks In A Row is a consultancy that builds the bridge between your Business and your Data. We implement a data-driven culture by optimizing front end and backend processes based on flawless data and analysis.

As responsible for the Business Analysis department, I am responsible for looking for business opportunities hidden in the data, support the company strategy, and give daily support to the operations. Concretely:- International team management- Reporting strategy- KPI definition, construction, and reporting- Analysis strategy and framework- Number crunching- Prognosis models: sales, Customer Lifetime Value.- Conceptualization of ETL processes- Qlikview, Tableau development- Google Analytics ownership: measurement plans definition and execution, technical aspects (implementation and validation), tracking specification, Universal Analytics, Google Tag Manager, and Google Big Query.

Project managerGoogle Analytics expertDashboardsData visualizationData mining expertWorked with 50+ top brands from different areas: hotels, retailers, public administration, newspapers, lead generation, and classifieds.I was responsible for the whole path: gathering business needs, defining the measurement plans, interacting with the developers, validating data, and obtaining insights useful for improving processes and the User Experience.

· A/B testing.· Databases crunching.· Statistical methods for price optimization.· Statistical client profiling.· Datamining.· Design of statistical alarms for numer of sales, amount of sales, etc.· Expert on SPSS at syntax level.· Expert using Clementine for data mining.

Researcher under the Ph.D. program on Applied Mathematics. Specialized on: Cryptography, Information Theory, Combinatorics, Probability, and Statistics. Publications on the most important journals and conferences. Presentations to over 100 listeners.

Grantholder of the Spanish Science Ministery. First steps on scientific reasearch.

Education record

The altMBA is an intensive, 4-week online workshop designed by Seth Godin for high-performing individuals who want to level up and lead.

Msc And Phd Program, Applied Mathematics

Master corresponding to the Ph.D. program on Applied Mathematics. Basic fields: information theory, cryptography, coding theory.

Graduate, Mathematics

Specialized on probabilities, statistics, and algebra. During the last year I had a grant for helping professors on some activities.

Master Of Science - Ms, Applied Mathematics