Mateus Rocha Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Actively selling and managing the good conditions of the floor and backstock, processing and fulfilling orders. Helping customers with finding the right product with sizing, standards for visual managers, and Providing high-quality customer experience along with downsells and upsells. Checkout of clients through POS systems like New store and Shopify.

Toronto, Ontario, Canada

- Planning and executing Facebook Ads campaigns for traffic and conversions.- Conducting segmentation research for optimized ad targeting.- Monitoring campaign performance and adjusting strategies accordingly.- Analyzing data using pixels, spreadsheets, and CRM metrics to identify trends and improvement opportunities.- Optimizing Ad budgets to maximize ROI.- Collaborating with creative teams for engaging ad content development.- Providing regular reports and updates on campaign performance to stakeholders.Companies:-Blue Macaw Productions (Toronto, Ontario, Canada)-John’s Burger (Toronto, Ontario, Canada)-Brazilian Market (Toronto, Ontario, Canada)-Rio Açaí (Gatineau, Quebec, Canada)-Comer bem Toronto (Toronto, Ontario, Canada)

Rio De Janeiro, Brazil

- Orchestrated the digital launch strategy for the "Digital Professor" course by Ana Erthal, a prominent university professor in Rio de Janeiro.- Managed resource allocation, coordinated team efforts, and ensured adherence to project timelines.- Directed the media team in producing ad recordings and collaborated closely with the social media team for content planning, copywriting, and email marketing initiatives.- Implemented and managed Facebook Ads campaigns throughout the entire course launch period.

Rio De Janeiro, Brazil

Guided my client, Ava Cosmetics, a natural and holistic beauty and cosmetic company to get better results in terms of conversion, traffic and sales and customer experience.

Curitiba, Paraná, Brazil

- Operational Management of Digital Launches- Manage the resources and people responsible for vital deliveries: Landing Pages, groups, communications.- Analysis and optimization of Landing Pages to deliver a quality event that achieves the KPI.- Organization of team tasks.- Development of Page briefings and communications.- Email marketing triggers in tools such as RD Station and Active Campaign.

Launched and led a fully virtual film festival during the pandemic, attracting 47films from 6 countries.- Fostered a collaborative environment through an online community, facilitatingcontent distribution and active engagement among almost 100 film directors.- Innovated the festival’s structure by accepting diverse formats, such as vlogs andIGTVs, with no restrictions on theme or length, promoting creative freedom.- Achieved 80% female representation among submissions through a targetedsocial media campaign, supporting inclusivity in the audiovisual sector.- Responded to changing industry trends by adapting to the realities of socialisolation, aligning with evolving standards in the film and entertainment industry.- Expanded the festival in 2021 to include an audiovisual conference, featuring 17leading figures from the Brazilian film industry, enhancing the event'seducational impact.

Postgraduate Degree, Global Business Management

Bachelor'S Degree, Cinema & Audiovisual

Marketing