• Executed a comprehensive multi-channel marketing strategy across email, social media, and both traditional and digital channels, resulting in a 50% increase in lead acquisition and generating $400,000 in incremental sales.• Orchestrated a comprehensive go-to-market strategy that included targeted positioning and pricing, resulting in a successful product launch with a 30% higher initial sales volume.• Implemented targeted promotional activities at trade shows, including presentations, giveaways, and product demos, leading to a 50% increase in booth traffic• Leveraged market research insights and post-launch feedback to refine product positioning and promotional tactics, driving a 25% increase in early adoption rates• Conducted in-depth market research to identify key consumer needs and trends, resulting in a product pivot that boosted sales by 30% and captured new market segments.

• Collaborated with Sales team to support growth opportunities and management of promotion, trade, incentives, placement to achieve sales of $80,000 for single product in 30 days.• Supported the development and execution of marketing and channel plans, and created sales materials such as brochures and price lists, enhancing campaign effectiveness.• Monitored incoming leads and prospects to incorporate into marketing campaigns to help increase growth.• Managed more than 20 SKUs and developed 3 more after market research and competitive analysis on market demand.

• Contributed to a 19% increase in sales over a period of 4 months diligently coordinating e-commerce operations and channel market.• Analyzed consumer data to identify areas of opportunity for new product and devised marketing strategy leading to increase in revenue by $3MM• Cut inventory costs by 5% by categorizing and shipping products to demanding market. Achieved sales target: through promotional schemes in Ramadan had achieved two month’s target of $ 800,000• Engaged with new brands, conducted end-to-end market research and prepared business plan according to forecasting and setup distribution plan in the assigned market through a route-to-market strategy• Analyzed data of competitor strategy and aligned marketing campaign accordingly to increase market share• Hone a keen eye for details in products, multi-geography interpersonal negotiation skills, manage teams across countries KPI’s for the role were purchase targets, meeting inventory norms, vendor acquisitions and category P&L health.• Responsible for Product Positioning, Marketing Communication, Pricing Strategy & Profitability. Market Mapping & Segmentation, Competition mapping, Target setting, Formulation of sales plan, Buying / Sourcing Plan• Leveraged trade shows, social media and email marketing to market developed products.

• Directed complete marketing plans, retention marketing and Go-To-Market strategies in-line with business objectives.• Oversaw brand P&L management, achieving a 10% increase in gross margins through strategic pricing initiatives and comprehensive ROI analysis.• Worked closely with stakeholders on evolving strategy to meet market trends and shifts.• Increased sales by over 23% in two years by revising pre-existing marketing strategies and plans.• Devised new promotional and branding for products in retail and wholesale market.• Developed marketing communication, website, social media promotional and branding for products, print media/POS material.• Successfully developed and improved product development processes, boosting efficiency by 12%.• Responsible for carrying out market survey and monitoring competitors’ product, price and marketing strategies in order to grow and sustain the prevailing market and to penetrate new markets.

Project to increase efficiency using six sigma tools. Tools Used: DMAIC, SWOT analysis, Fish bone, RCA, 5 Why analysis and Kaizen 5S.

• Assessed market conditions and competitors' activities & develop an awareness of emerging markets and trends• Developed sales presentations, proposals, and marketing materials to illustrate benefits from use of good or service• Engaged with customers to understand market needs and changed product accordingly to achieve $100,000 sales• Trained sales staff and provided with marketing collaterals to increase sales of quarter by 3%