- End-to-End understanding of customer business and Suite42 fitment in terms of supplies- Generating new demand leads- Facilitating clients from stage of quotation to delivery of supplies- Understanding buyer's insight, seasonality changes, brand and competition strategies- Assessing business performance by maintaining tracker to analyze GMV, sales achievement, and product launches- Handling both top line and bottom line- Coordinating with other functions to ensure high customer experience and satisfaction- Driving category growth through innovation and new initiatives

• Led setup of manufacturing, cost analysis and vendor management of surgical wearables. • Managing a network of 10+ vendors to generate business of ~5Cr in the first FY. • Researched market trends, product specifications along with extensive field visits for lead conversion resulting in early revenue generation and rapid market capture by supplying to 40+ hospitals in first year itself. • Rapid network expansion over the next year to 12 more states pan India. • Ran search ads pan India for wearable surgical generating 350+ leads; generating overall business of 2.3Cr through digital route. Employed SEO on IndiaMart, GeM for product ranking. • Managing manpower of 2 Factory managers, 40 workers to ensure smooth operations.

• Led Marketing, research & tender management for gynecological multivitamin supplements. • Formulating strategies basis study of demand and product portfolio as well as market analysis of various molecules and therapy segments on regular basis while regulating cost of manufacturing and procurement. • Led tender filing for BMC hospitals across the city and for Wadia Hospital procuring tenders for protein powders, calcium carbonate formulations worth ~1.5cr each.

• Successfully managed Orthopedic & Gynecological portfolio of 4.25cr average monthly. Handling a field force of 398 Medical Representatives.• Developed and implemented new marketing and sales plan and defined the strategy for next 2 years• Provided Competitive Analysis on regular basis to the higher management determining our stand in the market and therapy segments. Carried out both Primary and Secondary Market Research for the same. • Developed and implemented plan to build relationship with key stakeholders and influence them. Overall growth of portfolio went up from 6% to 10%• Planned, supervised and coordinated daily activities of business development representatives showing de-growth in the employee performance database. The selected employees showcased growth within 3 months of the activity.• Developed, implemented and updated product training to sales force on an ongoing basis.• Played significant role in creation of a new division for the company.

• Working in Osteva division handling OBGY therapy segment.Role includes:• Conducting regular market study through market research (both primary and secondary)Primary done through field workSecondary done through ORG and Internal data analysis.• Coordinating with sales heads for brand improvisation• Finding newer indications• Monitoring competitors activity• Campaigning and follow-ups for strategy implementation• Conducting Cycle meetings

• Conducted a Market Research on the topic " Analysis of Prescription Behaviour of the Doctors ".• Evaluated various factors that affects the prescription behaviour of the doctors towards a particular drug given that drugs of similar molecules are also present in the market.