Hannah Jackson Email & Phone Number

Austin, Texas

• Provide various graphic design work to companies and non-profit organizations

Austin, Texas

• Contributed to client-facing deliverables across many industries (Google, Meta, Amazon, Starbucks, Toyota, Microsoft, Disney, Mastercard, and more)
• Extracted qualitative insights from and assisted in IDIs and focus groups to assist in meaningful storytelling
• Manipulated and organized complex datasets to understand patterns in consumer behavior and provide actionable takeaways
• Researched competitor and market spaces through strategic lens to understand client positioning and opportunities

Austin, Texas

Austin, Texas

Austin, Texas

Austin, Texas

• Executed qualitative and quantitative research with current customers to understand company positioning and opportunities for improved consumer experience
• Analyzed resulting data and developed in-depth behavioral, demographic, and competitive insights re: key stakeholders
• Proposed launch strategies to retain 95% of and gain 288 new customers in 1st month post storefront relocation

Austin, Texas

• Researched and refined target audience definitions and personas using multiple consumer survey and digital audience building tools
• Pulled competitive expenditures and audience insights from various secondary research tools to help inform media strategy
• Contributed to client-facing deliverables such as POV's, flowcharts, budget trackers, competitive charts, etc.

Austin, Texas

• Wrote and scheduled brand copy for the agency (articles, newsletters, emails, social content) to increase awareness
• Distributed social content and clean/manage data through HubSpot to assist during CRM software transition
• Built event landing pages and articles in Craft CMS to provide user-friendly experience to event attendees and leads

Austin, Texas

• Completed as part of Marketing Practicum course at the University of Texas at Austin.
• Executed SWOT analysis, consumer purchase journey, and user survey to understand pain points of organization
• Audited offerings and market situation to develop updated positioning statement and consumer persona
• Proposed 2 detailed strategic initiatives to build organization awareness and improve attendee-to-member conversion
• Created new sitemap using primary research findings to orient website interface to be new visitor-facing

Austin, Texas

• Analyzed opportunities for JDRF, leading Type 1 Diabetes research non-profit funder, to improve college engagement
• Organized responsibilities, sub-team roles, and project timeline for 9-person team to develop client recommendations
• Led sub-teams in surveying 332 people, identifying partnership opportunities, and developing mentorship program
• Wrote, designed, and coordinated final written proposal and slide deck to communicate solutions to client

Austin, Texas

• Provided various graphic design work to companies and non-profit organizations

Bachelor Of Business Administration - Bba, Marketing | Minor: Philosophy

Education record